Danielle Escalante Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, New York, Us

New York, New York, Us

London, Gb

Mason, Oh, Us

• Conduct strategic paid media planning and buying with an advertising agency utilizing a media mix of digital and traditional channels with the goal to increase ticket sales, broadcast tune-in, and first party data• Spearheaded development of personalized email marketing strategy that led to an increase in ticket sales by using unique customer data• Own annual advertising budget; develop marketing campaign creative and visuals with internal design team encompassing imagery and messaging customized for each platform (E-mail, digital ads, social media etc.)• Effectively collaborate with cross-functional teams including ticketing, sponsorship sales and PR/Community Relations to ensure both individual goals and company-wide goals are being maximized through marketing channels• Analyze performance and goal metrics throughout marketing campaign; reporting to stakeholders bi-weekly with recommendations on improvements and increased efficiencies

Dallas, Texas, Us

• Integrated national marketing plan into personalized local strategy for successful campaign launch• Evaluated, planned, and executed outreach programs that grew lead generation and community relationships• Grew local partnerships with micro-influencers and community organizations which led to doubled registrationnumbers for both Kids Summer Academy and Father's Day Reservations from prior year• Managed sponsorship deals with local professional sports teams, maximizing ability to tap into their fanbase to growfirst party data• Planned surprise and delight experiences within the venue to create unique moments for our most valued clients• Managed local budget to maximize ROI through outreach events, advertising, labor, charitable giving, andpromotional items

Sandusky, Ohio, Us

• Negotiated $1.7 million in added-value promotions with radio and TV in seven markets where media buys were placed• Planned, coordinated, and executed all aspects of 10+ in-park events with the goal of increasing park attendance andcreating memorable experiences• Successfully managed and executed the Ultimate Stunt Show as the parks new August initiative in 2017; delivered anincrease of 13% in ticket sales in August over prior year• Oversaw stakeholder management from conceptualization of events through execution; ensured collaboration withinternal and external cross-functional teams

Columbus, Oh, Us

Actively managed 70 partner accounts on a day to day basisExecuted all assets within each partners contract, including premium seating tickets and sponsorship elementsSold, planned and managed events and concerts at Nationwide ArenaContinuously worked to establish relationships with all clients and multiple contacts per companyPlanned, managed and carried out the budget for two annual partner events throughout the seasonTracked and created reports associated with key elements within a contract to present to colleagues and clientsSupervised a Corporate Development Intern

Columbus, Oh, Us

• Creation of all Corporate Development sales proposals o Production of the documents in PowerPoint o Development of all artistic renderings of proposed sponsorship elements in PhotoshopDevelopment and maintenance of a master sales presentation and other sales collateral as requiredIntroduction and implementation of audio/visual components for sales presentations.Creation of in-market brand activation presentations in cooperation with the Partnership Activation ManagerMaintenance of a Prospect Management Database housing information on target corporationsUse of Scarborough Research to provide supporting evidence for sales proposals as well as overall industry category profilesOther tasks as assigned by the Director of Corporate Development Services or the VP of Corporate Development

Columbus, Oh, Us

• Ticket order fulfillments and mailings for games and concerts • Received training on Archtics Ticket Software • Prepare spreadsheet for each game and concert/event of all suites, loges, and terrace tables.• Perform a full suite/club walk through to check for cleanliness, maintenance issues, and overall appearance each game day.• Assist Premium Seating Specialist in fulfilling game night experiences for premium clients such as: taking a scratched player to a suite for pictures/autographs, escorting guests to a radio booth or production room visit or Zamboni ride, and/or fulfilling and following up on any other pre-planned special experiences.• Ensure that all above-mentioned game night experiences are documented through photo or video and see that the appropriate client receives photo or video.• Communicate with other departments such as Guest Services, DNC Sportservice, Maintenance, Housekeeping, and Engineering as needed to report any guest, food and beverage, or building issues that arise.

Florence, Ky, Us

- Sell ticket packages to companies for employee outings and picnics- Handle contract completion and final payments- Master TicketReturn ticketing software system- Engage with group outing leaders while they are at the ballpark- Inside sales, calling on 2014 group outing leaders for outings- Check in on and engage with group outing leaders during games- Sell modest ticket/sponsorship packages to local business owners

Columbus, Ohio, Us

- Carry out select in-game promotions- Coordinate with scoreboard operators to ensure exact timing on in-game promotions- Organize and direct ball girls/boys for the designated sport- Interact with fans at OSU Athletics marketing table during varsity athletic events

Chicago, Il, Us

- Promote the Big Ten brand on Ohio State's campus- Market the new BTN2GO app at different varsity athletic events- Execute a bar and restaurant research project for local businesses around Columbus- Carry out various pre-game duties- Represent the Big Ten Network at the Big Ten Championship game - Interact with fans and encourage them to download the BTN2GO app

Cincinnati, Ohio, Us

- Carry out all game-day promotions- Execute on field pre-game ceremonies- Escort special guests around the ballpark - Market and sell Reds Heads kids club kits to fans- Assist in the execution on special events for fans in the ballpark- Represent the Reds in field marketing events to promote the team initiatives throughout the community

Bachelor Of Science (Bs), Marketing

Bachelor’S Degree, Marketing