Danielle Ferguson Email & Phone Number

Mettawa, Illinois, Us

Lead development and execution of global brand strategy and positioning for Power Systems portfolio of brands consisting of batteries, power conversion, & electrical component brands. Protect and build the leadership position of our brands while ensuring they evolve to meet changing consumer needsManage and motivate Brand Marketing team members including up to 6 direct reportsCreate product marketing strategies, messaging and campaigns in close collaboration with the product management team and key stakeholders to produce high-impact marketing communications and effectively launch new productsLead the development and execution of annual marketing plans which address all aspects of the marketing mix including packaging, new product development and launch, digital, promotion, market research, advertising, and mediaWork cross functionally with the brand commercial leadership team including category management, sales and product development to ensure that we’re managing the brand through complete commercializationOwner of annual budget planning, strategy and managementEstablish brand guidelines and standards to ensure consistency and cohesion in all branding initiatives and communicationsAnalyze market trends, consumer insights, and competitive landscape to identify opportunities for brand growth and differentiation

Menomonee Falls, Wisconsin, Us

Built and led global marketing strategy for start-up company, playing a pivotal role in sales growth and eventual company acquisition by Brunswick CorporationRevitalized brand identity and presence with the objective of increasing equity, improving consumer education and thought leadership, and implementing a comprehensive digital marketing strategy to maximize brand awareness and loyaltyDeveloped strategic 360 marketing plan for a growing category and executed against key consumer touchpoints including: market localizations, paid media and CRM campaigns, and web creation. Tactics exceeded consumer awareness benchmarks, driving sales success, market share, and positive brand attributesLaunched and led e-commerce yielding $20M in salesLed the branding efforts at the dealer and distributor level ensuring brand adoption and alignment to marketing standards. Facilitated experiential marketing tactics and programs including trade shows, and live technical training events to engage dealer base and end-user audience segmentsOversaw agency partners in the planning and execution of paid media, social media and public relations programs; partnered with external vendors for services including creative and media asset development, branded merchandise and point-of-purchase display materials

Menomonee Falls, Wisconsin, Us

Charlotte, North Carolina, Us

Drive programs that achieve brand awareness, customer engagement, and drive sales with direct retail sales force and international distributor partners Manage marketing content strategy that includes internal and external blog, social media calendars and email marketingDevelop multi-channel messaging and create subsequent visual communication collateralMonitor success of marketing campaigns and optimize performance based on resultsSet up, monitor and track partner program that results in increased sales, partner retention and satisfactionLaunch InVue products effectively into the market with pre and post launch plans and messagingPerform market segmentation to identify and quantify attractive market segments and customers with proper messaging

San Francisco, California, Us

Responsible for consulting, planning, developing and executing digital marketing initiatives for Small Business Credit, Loan and Real Estate productsIntegrate direct mail campaigns into the online channel to drive customer acquisition via email marketing and various web assets within online bankingProvide analytical support, employ conceptual thinking and develop business cases for new targeting or segmentation frameworksConduct performance analysis from previous campaigns to track and analyze program effectivenessBuild and maintain key relationships across the Small Business enterprise to ensure collaboration, focus and emphasis of online capabilities

Charlotte, Nc, Us

Led marketing department consisting of graphic design, social media, web development, video production and marketing management teamsDeveloped global marketing strategies for new business ventures in Mexico, Nigeria and TanzaniaAssisted in new product development initiatives to create branding strategies, market analysis and product launches on domestic and international levelsGrew relationship between marketing and sales teams to create marketing and communications plans that met objectives of the corporation while maintaining brand integrity and department budgetDeveloped corporate public relations and community outreach programsManaged all trade and corporate events in domestic and international marketsSpearheaded internal and external communications programs and worked directly with HR to improve overall company culture and communicationProvided operational leadership, identified business opportunities and spearheaded strategic global expansion and growth plans through participation on Executive Management Team Recipient of 2014 Presidents Award for outstanding attitude and contribution to company

Concord, Nc, Us

Managed and promoted channel products through the use of email marketing, training and other marketing channelsCollaborated with marketing team to launch and maintain marketing programs/enhancements and company training programsDeveloped and implemented launch plans for new products and oversee launch from end-to-end Managed writing, editing and designing of marketing projects, including digital and print materialsResponsible for sales channel communications and management of vendor relationships

Charlotte, Nc, Us

Developed advertising campaigns for the continual branding of the companyCoordinated strategic marketing campaigns and market researchCreated and edited content for digital and print marketing materialsManaged press release development and distribution to appropriate media outlets Managed and distributed internal and external company newslettersAssisted in development and execution of internal employee communications campaigns