I provided content strategy services to several of the internal product teams. This ranged from creating and implementing content guidelines for products and experiences, to metadata updates across client application pages to overseeing audits and updates of client experience pages adhering to brand standards. I also worked with a team to update the shared vocabulary, voice of the customer, and information architecture for the migration/consolidation of TD Ameritrade into the Charles Schwab brand.

• Develop/manage content strategy and roadmap• Conduct user research, and participate in UX testing scenarios to determine content needs• Create and execute editorial plans and calendars for product teams• UI content development to support marketing/sales goals (newsletters, video scripts, blog posts)• Manage freelance contributors and graphic designers• Develop and maintain uniform product listing standards that adhere to SEO best practices

• Manage user analytics to track ROI and strategy efficiency• Manage departmental budget• Advise marketers and freelance authors in the creation, editorial, and publishing process• Plan and implement digital marketing campaigns including marketing drip, SEO, and social media• Manage and edit onsite blog• Facilitate focus groups and market research efforts• Develop/modify content strategy to support current business objectives• Perform content gap analysis• Develop and ensure compliance with editorial style guidelines, calendar and themes• Develop taxonomy and metadata requirements• Manage team workflows and processes• Develop and manage all calls for content• Perform UX product testing• Manage the recruitment, on-boarding and communications with subject matter experts• Trade show product demonstrations

• Develop and edit web copy for client companies• Generate media coverage for client products, and events• Organize and facilitate client events•Assist with development of client branding standards

• Maintained web content and social media accounts • Analyze sales forecasts and provided team with current data and new product information • Conducted and maintained research of competitive products and pricing• Reduced duplication of efforts and increased efficiency by implementing a sales process establishing territories, digital presentations and branded materials as SOP• Coordinated trade shows and special events by organizing requirements, establishing contacts, developing schedules and maintaining mailing lists• Implemented a marketing plan that reduced departmental spending by ¬¬35%• Developed scripts for promotional videos

Analyze and rate websites, landing pages and search engines for adequate and appropriate usage. Includes but not limited to page ranking and hyperlink analysis.

• Produced program manual for student recruitment and donor retention• Edited copy and images for the program manual

• Developed media advisories, and other promotional materials• Event promotion on radio and localized social media• Volunteer recruitment for local organization chapter• Raised funds for local chapter operational

• Proofread and edited scripts and media advisories • Organized accommodations for production crew• Scouted scene locations for documentary• Hosted benefactors during production• Photography and social media updates

•Created and implemented branding materials to provide cohesion across print and web based media•Solicited and trained qualified volunteers to strengthen the organization•Produced a grassroots marketing campaign for the winter clothing drive•Created a Veterans Transportation Program and secured grant funding

• Contributing writer for the ASU Report• Draft press releases, PSA and media advisories for campus news and events• Take images for university website• Assist with focus groups• Pitch story ideas

•Proofread and edit sales collateral •Conduct market research and gather data for upcoming events•Create and maintain vendor and attendee databases for use in future marketing campaigns•Generate post-event surveys to assess level of customer satisfaction•Manage social media accounts•Design marketing materials