I am the Creative Director at Clio, the industry leading cloud-based legal technology solution. I oversee a team of 14 creative professionals ranging from focus areas of: digital, brand, strategy, multimedia, and operations. Clio employs over 1,000 people globally and also hosts one of the largest conferences in legal, the Clio Cloud Conference.My experience had been strictly agency side prior to being the Creative Director at Clio. I decided to move in house to build the brand for Clio as I resonated with their mission statement: “Transform the legal experience for all.” Being the market leader for legal technology means that we have an added responsibility to set the tone for the next generation—and to help ensure that the technology shaping legal experiences is also serving the greater good.At Clio, we believe—on a foundational level—that we have a responsibility to change the world around us with our words, our choices, and our actions. We envision a world in which our legal and judicial systems promote justice in the truest sense of the word—a world in which it is easy for anyone who needs legal services to access them; for lawyers to have the freedom to practice the way they want; and for underrepresented groups in our society to get the advocacy they deserve.

Experts in commercial and editorial photographyWe are focused on creating relevant and consistent visual content for brand storytelling.

I demonstrated exceptional design and conceptual thinking on Manitoba Harvest (where the Minneapolis creative team praised my leadership and participation), Boston Pizza, numerous pitches and, perhaps most significantly, on MOVATI for the comprehensive rebrand. I have excelled at presenting my vision, at mastering numerous media formats, at collaborating with the team and even led a three-day photoshoot for the client at which one of our volunteer models said, “She’s so amazing. She’s making me feel so comfortable.” My photography was also a pivotal part of our campaign for Canadian Red Cross, appearing in HELLO! Magazine and in every Toronto subway station for the out-of-home transit ads we produced.I have earned the respect and confidence of the MOVATI clients, especially who have referred to my work on the account as “exactly where we should be."

As a contract professor for the fall term, I taught students in the York/Sheridan design program the Visual Language course. The Visual Language course examines and explores the elements and principles of design comprising our visual language on the two-dimensional level through various exercises and projects. This operational form language is developed via tactile and computer applicationprocesses.

At Leo Burnett I was an integral part of the design department, working to bring large scale art direction to live in the digital world through social, websites, and online advertisements. I worked on the campaigns and monthly creative for IKEA, Sugar in The Raw, Robinhood, Meow Mix, Coors Light, Mr. Clean, and various other brands.

As a designer at Critical Mass I worked on Infiniti Magazine and The Massey Lectures app, winning a Cannes Lion. The Massey iPad app needed to be a one-stop experience to dive headfirst into the entire world of Massey Lectures and open the possibility that a user could ostensibly collect the entire history of Massey Lectures and content in one place. Furthermore, the client needed a solution that progressively increased book sales and expanded the audience beyond the realm of the “high-brow” academic types. All these requirements needed to be encapsulated in a package that effectively rebranded the Masseys in a simplified, broader context that encouraged users to spend long, quality time with the big ideas of the text.We distilled our key insight - that “spending time with the Masseys was time well spent” - into actionable design tenets. Simplicity should reign -- cut out the noise. Let the words speak clearly. Never impede the user’s exploration. From this, we cultivated a design framework that emphasized the user’s need to curl up in their favourite nook and spend quality time with the Masseys. The final product unites these concepts into a sleek, clean, and direct interface that celebrates the thematic connections shared by Massey lectures as the natural starting point for contextual book-bundling and user engagement.

Worked with Drupal and front end development platforms

Worked in Cinema 4d, RealFlow, Flash, and Illustrator to create interactive training material for current employees

This was a great experience where I was given the chance to be a part of a huge collaboration of team members. The creative director at MacLaren McGill had a huge impact on my outlook on the design industry and taught me a lot in a short period of time.

- Gave campus tours to potential students- Toured Ontario promoting St. Clair College at various highschools and events- Designed the admissions handbook- Designed various marketing material for St. Clair College

- Responsible for overall upkeep of the Mac's at St. Clair Colelge in the open lab- Tutored students in all three years of the Graphic Design program

Areas of internship study included marketing, graphic design, and eLearning