Danielle Goffe-Wood Email & Phone Number

Birmingham, England, United Kingdom

Chasetown, Staffordshire

My role at Cameron evolved with the company in line with business growth and needs. Reporting to the Sales & Marketing Director, I have more recently been responsible for shaping and implementing outbound marketing strategy whilst protecting and bringing the brand to life for our customers, and creating awareness of the brand and its values to potential employees, stakeholders and suppliers.Key achievements include:- Developing and reposition the Cameron brand to improve salience and impact, aligning product quality and value with price and perception. This resulted in refreshed identity and brand guidelines, with distinctive new creative assets to bring the brand to life through CGI, photography and video. Assets were used across various communications channels and customer touch points to support engaging and compelling story telling, increase the intangible value of the brand and support premium positioning. - Project managing the development of a bespoke interactive sales hub to support the launch of a new sustainable homes product. The project involved developing an educational marketing plan to attract curious buyers, simplify complex technology and convey the benefits, while creating demand. Content created for the sales hub included video and animation, infographics and a 3D immersive experience. - Developed a framework and CSR strategy to guide direction, focus and key strategic messages for PR activities and secured several industry and business awards.- Managed the introduction of an online booking system to facilitate private customer appointments at sales centres following the relaxation of Covid restrictions in 2020.- Participated in a two year leadership and management programme to develop skills and effective leadership styles.- Managing projects for the wider Tara Group including brand development, content creation and website launches to support talent recruitment, Noel Sweeney Foundation and an online academy to promote skills development.

Birmingham, United Kingdom

Managing a portfolio of retained client accounts including Cameron Homes, Yale and Opus Restaurant for one of the Midlands' leading creative and digital agencies. Day to day management of my accounts and developing strong relationships with customers, to provide support with marketing strategy and deliver effective and agile marketing solutions and account support to meet client objectives and KPIs. Briefing and managing projects through the studio and wider client services team, client communication and meetings, maintaining project management software, budgeting, estimating and invoicing. Contributing to new business planning and pitch preparation and presentation delivery.Specialised in strategic marketing, brand strategy and management, marketing communications, campaign management and brochure/collateral production.

Birmingham, England, United Kingdom

Develop programmes and projects in partnership with businesses, Further Education Colleges, charities and social enterprises to promote wellbeing, learning, skills development and create employment opportunities.My role involved researching and identifying potential funding opportunities through Heritage Lottery Fund, Arts Council England and European funding. Supporting with bid writing, partner relations and funding applications.Project coordination for two Leonardo Transfer of Innovation projects: VEBSU – a two year project aimed at supporting and developing business start-up in Vocational Education and Training institutions across Europe through the transfer of business start-up information, e-resources, models of business facilitation and networking skills; and VETIP – a project to adapt and transfer ecommerce technology to support business start-up amongst young entrepreneurs, and provide them with the skills and resources they need to establish their own online businesses.Project management included planning and facilitating partner meetings across Europe, creating content for the project website, collating project timesheets/claims and submitting on behalf of partner organisations in accordance with project timescales and deliverables.

Walsall

Marketing Manager, responsible for planning and implementing marketing campaigns for a niche range of innovative storage solutions, predominantly targeted at the Military market.Responsible for the coordination of international trade shows, CRM system, website, and creative delivery of marketing collateral.Liaison with sales team/distributors to support activities in the field, ensuring all are equipped with presentation materials and resources required to target audiences worldwide.Develop project specific presentations and support materials for new business opportunities and diversification into new markets.Research and secure support/funding streams to support the company in its marketing activities.Management of a brand refresh and subsequent roll-out across new website and collateral.

Hagley, England, United Kingdom

Managing a portfolio of client accounts and ensuring the day to day account management was efficient, pro-active and agile - developing relationships with key client contacts. Providing strategic marketing support and consultancy as well as delivering a variety of integrated marketing projects - from initial strategy to developing creative briefs and liaising with external suppliers. Solid communication skills gained from reporting directly to the Managing Director, dealing with board level clients and managing the project team internally.Managed client budgets and assisted Directors with cash flow forecasting and business planning. Contributed to new business planning and pitch preparation and presentation delivery.Worked closely with external digital agencies to develop creative, functional and effective digital marketing solutions.Key projects included design and production of the UNICEF UK Inspired Gifts brochure. Brand development for Basepoint Business Centres with roll-out online and across 24 centres throughout the UK. Management and coordination of the statutory consultation process for two Birmingham Academies under Tribal Group. Ongoing account management support for Black Country Business Link including production of newsletters, consultation projects, promotion of employer training initiatives and event management.

Oldbury, England, United Kingdom

Progressed from Marketing Executive to Marketing Manager, responsible for the delivery of campaigns to promote 14 – 19 learning opportunities; literacy, numeracy and ESOL(English for speakers of other languages) for adults; and employer training across the Black Country.Responsibility for managing annual budgets over £500,000.Working in collaboration with regional colleagues and partner organisations including Advantage West Midlands, Business Link and Connexions to ensure consistency of message and creative execution. Management of campaign delivery, with support from 3rd party agencies, from initial brief and campaign scheduling to approval of creative routes and production. Liaison with Senior Management Team to collate information, edit and publish documents such as strategic plans, briefing papers and reports.

Birmingham, England, United Kingdom

Responsible for researching media channels, planning targeted and highly effective schedules for national and regional above-the-line advertising campaigns and negotiating with media contractors to optimise client budgets.Liaised with other agency disciplines including PR, design and finance to meet deadlines.Worked across a wide portfolio of clients from consumer, B2B and education sectors.

Coventry

A broad role supporting the marketing and PR team across a range of disciplines. Responsible for planning and executing the membership referral scheme including the design and production of referral information packs.Event planning and co-ordination for key trade and consumer exhibitions and shows.Administrative support for direct mail campaigns, website editing, video production, press release distribution and development of promotional materials.

Digital Marketing

CAM Diploma in Digital Media and Branding CAM Certificate in Implementing Digital Campaigns

Chartered Institute Of Marketing Post Graduate Diploma, Marketing

Ba (Hons), International Business Studies