Danielle Graham Email and Phone Number

• 2021 National Beer Rep of the Year• Promote and increase sales, in Alberta South Territory for Guinness beer portfolio and Diageo RTDs. • Manage the promotion of new & existing products and execute merchandising and promotional programs according to regional and national strategies. Maintain knowledge of the business environment, key players, distribution channels and category trends. • Manage a budget and work with customers on how they want to spend their acquired budget.• Meet individual sales objectives established by Sales Manager. • Work effectively within a team atmosphere and contribute to team objectives.

• Successfully localized global brand visions and strategies through the creation of the Canadian brand plan.• Successfully developed and launched new product innovations into the Canadian market. Manage product innovation by localizing global concepts to the Canadian marketplace. Responsible for artwork adaptation, volume and revenue forecasting, P&L management, as well as, BTL and ATL communication. • Increased brand presence in the on-premise channel (bars and restaurants) and retail channel through creative experiential marketing (XM) activations which resulted in permanent listings for the brands. • IPSOS Prime data confirmed the brand awareness lift during key selling periods.• Successfully manages a multi-million-dollar marketing budget that drives revenue in the tens of millions.

Helped Facilitate the implementation of the eCRM program for multiple brands (sourcing images, writing copy, working closely with agencies to create this program). Implemented SEO and SEM tagging on brand websites. Worked with agencies to optimize creative to maximize media spend. Helped review media plans for multiple brands. Utilized Google analytics to analyze consumer activity and create reports.

Marketed spirits, wines, RTDs and beer at retail samplings at LCBOs and the Beer Store. Utilized key messages and product trial to sell through cases in-store. Provided feedback summaries based on customer's comments.

Worked as an assistant to the Director of Communications, Public Relations & CSR at Corby Spirit and Wine Limited. Worked with numerous brand managers across the Pernod Ricard Group to update the Corporate website. Provided day-to-day support with communications, public relations and corporate social responsibility initiatives. Created banners for website updates and provided technical camera expertise for social media productions as well as created mass emails and posters for corporate events.

Managed waitlists, telephone, and takeout orders. Time management was important along with interpersonal skills. Being able to handle all types of situations and deal with them accordingly.

Designed, developed and implemented numerous activities for incoming exchange as well as long-term international students to feel more involved in the Canadian community. Developed all the promotional material for the events as well as promoted the events to students.