Danielle Greco Email & Phone Number

Somerville, Ma, Us

Brooklyn, New York, Us

• Lead exploratory research to identify and vet new business venture opportunities for the client in collaboration with product, design, and business model partners.• Inform product direction and sales motion through exploratory research and concept testing to identify key user jobs to be done and pain points.

New York, Ny, Us

• Led and managed all aspects of UX research as the founding UX researcher at Ro.• Developed the customer research roadmap that aligns with product goals and user needs with input from cross-functional product, design, and data partners.• Planned and led holistic platform research that influenced product and design changes resulting in 8% lift in month 1 customer retention. • Leveraged mixed methods research to inform strategic design direction of more complex new offering types across physical and digital experiences.• Established foundational processes and tools across the end-to-end research process, resulting in increased UXR efficiency, reducing total project time by ~35%. • Championed user empathy and a data-driven approach to decision-making by developing and leading a multi-faceted research socialization program. • Developed and facilitated a scalable approach to research democratization across the org through 1:1 coaching, documentation, and educational programming.

New York, Ny, Us

Boston, Ma, Us

• Led research for Growth Product Group by crafting research strategy and establishing the quarterly road map in line with top business priorities. • Facilitated ideation sessions with cross-functional stakeholders using remote collaboration tools to drive user-centered solutions and align stakeholders. • Conducted ethnographic research with restaurant catering partners for a new product launch to identify potential fulfillment issues and de-risk launch.• Identified opportunities to reduce support costs and increase revenue through cross-app usability study.

Cambridge, Massachusetts, Us

• Led end-to-end research for HubSpot’s CRM product to inform strategic design approach to enterprise-level experience. • Identified and prioritized research needs, developed research strategy, and socialized findings with key stakeholders across Product, Design, Engineering, Marketing, and Executive Leadership. • Selected as UX Rotational Program Mentor, responsible for scoping new hire research work, road map, and coaching new hires through ongoing projects.• Spearheaded a “Voice of Customer” Initiative, leveraging ethnographic research to build a Field Study Program. • Served as the UX representative in HubSpot’s CX Group, responsible for advising and executing research processes and exploring critical drivers of NPS Score to inform product prioritization and problem-solving.

Cambridge, Massachusetts, Us

Cambridge, Massachusetts, Us

• Defined long-term vision and road map for Sales Prospecting Tool.• Developed Product KPI dashboard to identify product & growth opportunities.• Managed relationships and contract negotiations with 3rd party data vendors that power CRM Enrichment APIs. • Led team of Engineers to improve product reliability and performance for over 200k users. • Facilitated a team of Engineers in the rebrand of HubSpot’s first Sales Product at the 2014 INBOUND conference. • Chartered a new product team with HubSpot’s acquisition of Rekindle to build a new tool featured at the 2015 INBOUND Conference.

Cambridge, Massachusetts, Us

Needham, Ma, Us

• Launch redesign of SeatGuru content and manage ongoing iterations and maintenance.• Oversee production of over 300 seat map images contributing 40% growth in page views and 22% session growth YOY.• Improve site content quality by implementing and managing weekly QA processes and procedures. • Grow and maintain relationships with over 50 airline partners featured on SeatGuru. • Manage user outreach through multiple communication channels including e-mail, Twitter, and social forums.• Define requirements and specs for launch of backend admin tool enhancements, increasing content creation efficiency 50%.• Execute strategic initiatives to differentiate TripAdvisor Flights product with unique content. • Conduct analysis on user traffic and browsing behavior using Google Analytics.

• Input information and merchant descriptions for affiliate programs in an SCMS database consisting of 3000+ merchants that powers over 200 shopping malls for various clients.• Update prices and product information for featured products and deals to ensure that the most current information is reflected in the online shopping malls.• Checked restrictions for 750+ affiliate programs to ensure that merchant pages accurately reflected the products that were or were not available for rewards.

Trumbull, Ct, Us

• Wrote promotional articles and stories for publication on the chapter’s website, newsletter, and at events.• Analyzed and critiqued potential promotional materials to more effectively reach the target audience.• Participated in planning meetings with local ESPN newscasters to launch a joint social media campaign.

Boston, Ma, Us

• Worked on the McDonald’s account to schedule 5 interactive sampling events, reaching over 3,000 consumers with over 2600 samples and loyalty cards. • Compiled profiles of main competitors in the Boston and D.C. areas for Arnold clients.• Conducted research on potential event locations for Arnold clients’ promotional campaign.

• Utilize excellent multitasking and coordination skills to serve customers’ food efficiently.• Market and advertise menu to prospective customers.• Greet and sit customers to ensure customer satisfaction.• Coordinate and organize restaurant responsibilities/duties.

B.S. Marketing, Liberal Studies Concentration In Media Arts And Society

Education record