Danielle Grover Email & Phone Number

Sydney, New South Wales, Australia

In my current role at Are Media, I drive produce written digital content and devise the online strategy for online audience engagement across top Australian publications including Australian House & Garden, Belle and Homes to Love. My key responsibilities include: • Content Creation: Sourcing, pitching, and producing high-quality stories daily, including news, evergreen SEO content and updates, ensuring alignment with brand voice and company objectives. • Trend Analysis: Employing analytics tools to monitor content performance and industry trends, guiding the strategic deployment of timely and relevant content. • Social Media Management: Manage and grow social media channels for Australian House & Garden and Belle, increasing audience engagement and brand presence through strategic content amplification. Further management includes weekly brand EDMs. • Social Media Engagement: Enhance audience engagement through strategic social media management, leveraging insights to expand reach and foster community interaction. • Collaboration: Work closely with team members and stakeholders to align content strategies and achieve collective goals. • Productivity and Deadline Management: Maintain productivity and meet deadlines while navigating a dynamic news cycle and fast-paced environment. • Industry Awareness: Kept up-to-date with trends in homes, interiors, and lifestyle to ensure content remains relevant and engaging.

Sydney, New South Wales, Australia

At Thrive, I specialised in brand storytelling and strategic communications and played a key role in conceptualising and pitching strategic content that achieved specific brand objectives. Notable clients included Airbnb, Doordash, Cisco, Winning Appliances and Stockland. • Brand Representation: Worked closely with media to source and manage content, including case studies and commentary, while liaising with key brand stakeholders to uphold and enhance brand reputation. • Creative Storytelling: Championed newsjacking and creative storytelling moments, sharing compelling pitches internally and with the media. • Content Creation: Authored branded content, bylines, research reports, and press releases across a diverse range of platforms, ensuring alignment with strategic brand messaging. • Campaign Management: Launched and managed successful media campaigns, and contributed to campaigns such as the Airbnb X Bluey House, the Airbnb X Barbie’s Ken House, and Winning Appliances’ sponsorship of The Block. • Team Leadership: Managed and mentored my team, driving their success through effective leadership and achieving personal and team KPIs. • Stakeholder Management: Acted as the primary contact for client counsel and stakeholder management, ensuring seamless communication and project execution.

Sydney, New South Wales, Australia

Brisbane, Queensland, Australia

I managed all external communications of the Reno + Design Show to build brand awareness and promote the annual home renovation event in Brisbane. Key roles included: • Magazine Production: Created, edited and distributed a 48 page event magazine containing editorial features and branded content across Brisbane. • Social Media: Managed three social channels, increasing followers by 400% through strategic content planning and engagement plays. • Content Creation: Authored branded articles for national publications to promote the event. • Video Production: Filmed and edited event videos, engaging viewers and growing the audience on Instagram. • Influencer Marketing: Developed an influencer campaign targeting an audience of over 1 million people through a sequence of strategic partnerships.- Crafted and distributed media releases and managed media relationships. • Advertising: Directed and managed strategic Facebook advertising campaigns. • Copywriting: Crafted dedicated website content and SEO-driven content, developed marketing collateral, managed and compiled weekly eDMs.

Brisbane, Australia

-Web Copy Writing-Social Media Marketing-Web Design-Product Packaging Copywriting

Brisbane, Australia

-Social Media Management-Web Copywriting

Brisbane, Australia