Danielle Hamm Email & Phone Number

Chattanooga, Tennessee, Us

Calhoun, Georgia, Us

• Build and execute strategic digital and brand marketing initiatives to create inbound demand responses.• Increase brand visibility with direct consumers by revitalizing partnerships with National Flooring Association partnership and Sustainability Association partnership• Build and execute strategic marketing plans of benefits and special programming and assist sales teams and showroom managers in activating regional memberships• Own day-to-day activities and management of sales enablement tools such as Showpad, including training, sales adoption, and content management• Lead and participate in corporate digital initiatives and establish relationships across the organization, to ensure commercial strategies are aligned with corporate strategies, fully leveraging existing investments and reducing the overall cost of ownership of digital solutions• Elevate Continuing Education Unit programs by adding OnDemand and Partnered CEU courses options to the Mohawk Group offerings, resulting in increased attendance and sales leads• Collect and analyze digital, internet, website, and other tools data and statistics, to monitor and measure the performance of digital traffic and activities, with the objective of supporting marketing and campaign optimization and lead generation. In addition, support product teams for continuous improvements to products and data-driven decision-making• Develop roll-out of implementation plans for new products and features, ensuring tools are leveraged to their full capability.• Create and improve sales team training programs, specifically for digital platforms, presenting continuing education courses and increasing knowledge of company sustainability mission• Manage the current website content while collaborating with digital team to build the new website, with one objective of improving customer navigation, and in addition • Support additional digital marketing initiatives, including marketing automation, lead generation, and SEO

Calhoun, Georgia, Us

• Led and was responsible for all Marketing Event activities • Responsible for asset management and as a result of the completion of a full audit of all assets, Increased sales team utilization of the sales enablement platform. In addition, rebuilt the platform according to business needs and retrained the sales team. • Collected and analyzed digital, internet, website, and other tools data and statistics, to monitor and measure the performance of digital traffic and activities, with the objective of supporting marketing and campaign optimization and lead generation. In addition, supported product teams for continuous improvements to product and data-driven decision-making.• Built and implemented utilization strategy for industry Associations (AIA, IIDA, ASID, and IFMA)• Supported CEU program development and management, including ideation, programming, platform management, and content elaboration.

Calhoun, Georgia, Us

• Built processes for events to ensure that budgets were developed correctly, vendor relationships effectively managed and there were appropriate project management tools to build events. As a result, increased logistics productivity freed up time that resulted in an increase in the amount of time spent allotted on the creative build-out of events. • Collaborated with stakeholders to ensure branding and messaging were fluid throughout events. • Conducted market research, gathering information, and negotiate contracts prior to all deal closures. • Managed the production of each corporate segment tradeshow kit, maintaining the tradeshow website by working with each Segment Marketing and Brand Manager to produce and update tradeshow marketing display and collateral. • In response to a sales team request, created a professional tradeshow kit solution for small Tier 1/large Tier 2 tradeshows to address the challenge of budget constraints that impacted the ability to produce professional kits. This solution supported both the Mohawk Group and Durkan brands. • Relaunched the tradeshow kit website to make it more user-friendly and easier to navigate by the sales team, resulting in a reduction in tradeshow kit ordering time. • Managed the company store website which also included creation & inventory management of branded promotional items for both Mohawk Group and Durkan.

Arlington, Va, Us

• Led and was responsible for all aspects of the Event Management Reservation System, Remedy, and other support tools (e.g., catering, set up needs, technical support, management of facilities and janitorial teams, security requirements, and meeting materials) • Managed the administration of daily activities in the Corporate Headquarters Global Conference Center which entailed interfacing with CEO, Vice Presidents, and administrators. (Space includes: 23 conference rooms and 5 meeting rooms)

Boston, Massachusetts, Us

• Managed the Go Live Support (GLS) Team’s PTO/No Travel request, resourcing for client training, weekly availability to travel, training of GLS new hires, GLS hospital flex team resourcing, and GLS team Open Air (resourcing system used) access. • Created an algorithm to improve resourcing efficiency, not solely based on the availability of GLS members but also skillset, project preference, and experience level. As a result, decreased resourcing turnaround time and GLS project swap-outs. • Worked with the Go Live Team’s managers and senior leadership to implement multiple initiatives to improve utilization and efficient workflow • Assisted and trained Go Live Team members to use Open Air, project management software. • Created, managed, and wrote content for the GLS Newsletter and GLS Managers/Resource Management Announcement Board to increase communication between Resource Management and the GLS team • Consistently developed efficiencies to improve resourcing for the GLS team, which resulted in improved reporting and detailed tracking of all resourcing changes, which led to transparency between Resource Management and Stakeholders

• Developed a strategic marketing plan during re-branding of the private school with the goal of increasing applications and the institution’s notoriety in the surrounding communities

Somerville, Massachusetts, Us

• Was responsible for all logistics for company events which ranged from large galas to educational workshops. In addition, managed sponsor and vendor relationships, and volunteer workforce

Boston, Massachusetts, Us

• Facilitated and managed logistics for in-house events and external organizations using MassCEC event space, and provided onsite support to executive staff, event speakers, and attendees • Successfully planned and executed MCEC’s first annual job fair, surpassing both recruiter and attendee leadership established goals. In addition, managed the marketing and PR for the event. • Assisted municipal, state, federal, and industry partner organizations as they planned, promoted, and executed events that aligned with MassCEC’s core missions. Managed partnerships and sponsorships for MassCEC events • Produced, and negotiated radio advertisements to promote MassCEC initiatives

Boston, Massachusetts, Us

• Organized and led the coordination of all alumni events, including managing logistics, vendors, catering, venue contracts, scheduling and prepping speakers, volunteer management, pre, and post briefings, and alumni board relations • Co-designed promotional materials for events and managed the TUSDM alumni magazine content and TUSDM social media

Cambridge, Ma, Us

• 4 month contract position• Assisted with donor research and reports, letter production, tracking, mailing, and data entry• Contributed to events and general office duties

4 month contract position.Assist the Program Coordinator with administrative duties such as organizing reports, preparing materials for meetings, filing, research and any additional duties as assigned.

• Planned, designed, and coordinated all annual fund initiatives (phone-a-thon, spring and fall direct mail campaigns, and holiday e-solicitation campaigns to alumni, parents, and friends) including implementing the senior gift campaign. As a result, under my management, surpassed the $100k+ fundraising goal for the annual giving campaign, both years.• Managed in-kind gifts and MassArt Foundation scholarships and awards, including planning the annual Longwood Society and Scholarship Luncheon

Boston, Ma, Us

• Coordinated and planned fundraising and outreach events, including the solicitation of auction items and sponsors, Hospitality Homes Golf Tournament fundraising, and launching the Karaoke competition series in partnership with local Boston businesses.• Designed procedures and tracking system to improve volunteer host training, activation, and scheduling.