Danielle Harris Email & Phone Number

New York, Ny, Us

Account/ client services lead on GM CRM for CCA & Accessories:• In-depth understanding of GM's business dynamics, strategies, and industry drivers across all CRM business verticals• Liaison between internal and external stakeholders for seamless integration and innovative marketing solutions• Accountability for agency performance and financial management• Managing complex, multi-channel campaigns and initiatives within the broader business context• Leading integrated agency (IAT) model for alignment and collaborative work towards shared goals

Us

(Exxon Mobil US Retail Fuels Marcom Team contracted through RAPP)• Developed & executed innovative digital marketing strategies that boosted online awareness for US retail fuels• Collaborated across global internal tech teams (DSG, CST, EMIT, Avanade) to coordinate efforts through various tools (Jira, Siteimprove, Focus)across a multitude of website & data platforms (Sitecore, Snowflake, GA) to drive business successfully• Led cross-functional (internal & integrated agency teams) to launch successful digital campaigns, collaborating with agency partners & internalstakeholders to ensure alignment with brand objectives & drive measurable ROI• Budget management for respective business line (PO process, budget tracking & forecasting, scope alignment, etc.)• Spearheaded the implementation of new technologies & tools, such as YEXT within the US markets to streamline digital marketing processes & enhance campaign performance through SEO• Launched pilot phase which provided 11x SEOprogram ROI• Successfully onboarded new social agency that has increased yearly average social followers for IG by 46% / FB by 2%, increased averageengagement rate for IG by 2.6% / FB by 0.09%• Created compelling content & messaging for various digital channels including social media (FB, IG, Snapchat), influencer marketing,sponsorships, & website content resulting in increased brand awareness, engagement, & customer loyalty

New York, Ny, Us

Manage and help create digital one-to-one data driven consumer experiences for Eli Lilly start up teams

New York, Ny, Us

Managed Roche Pharmaceuticals, Opiant Pharmaceuticals, & New World Medical

London, England, Gb

Production for Volvo & Pfizer

Calgary, Alberta, Ca

BMW Social

New York, Ny, Us

USPS

Detroit, Mi, Us

• Responsible for coordinating & overseeing the Chevrolet brand, from a social perspective, in key global markets• Present breakthrough social content creative with a team that elevates the Chevrolet brand• Identify trends and innovation opportunities with our global partners• Develop & maintain client relationships• Provide input on creative & insure relevance with Chevrolet’s global broad consumer base• Budget maintenance & stewardship

Detroit, Mi, Us

• Oversaw project management & account executive staff as well coordinated multiple agency partners• Supervised & mentored participants from the McCann Group MAP program• Created & presented agency POVs for multiple vehicle launches• Brand steward liaison at five shoots by providing brand product direction to production teams• Became a Powerpoint extraordinaire & created an abundance of highly crafted client presentations• Managed costs effectively within multimillion dollar budget constraints• Worked on award winning, high profile campaigns like #TechnologyAndStuff, Colorado launch, Super Bowl “BlackOut” Chevy #BestDayEver, Colorado 2015 & 2016 Motor Trend Truck of the Year• Facilitated a real time crisis response for Chevrolet - #Technology&Stuff which won multiple Cannes Lions• The success of our effective ad launch led the Chevy Colorado in becoming the fasting growing truck in its segment

Birmingham, Alabama, Us

• Supported the communication needs of the Cadillac clients and Martin Retail field organization• Assisted in developing necessary strategic & tactical plans to ensure client /agency goal achievement• Managed high-volume creative production across various media including broadcast, print, digital & radio• Served as a conduit of information between all five General Motors’ regions & primary sales operations clients• Communicated new retail-based programs, creative development & other valid information to dealers & the Martin Retail field team

London, London, Gb

• Worked with senior producers managing a team of creative’s committed to the Buick, GMC, & Cadillac in-market OLA.• Managed day to day client interactions for Buick, GMC, & Cadillac for in-market display online advertising. • Successfully executed various processes & tools to better align teams & departments in collaborating with one another with the use of status reports, Sharepoint, & mandatory internal review meetings. • Joined forces with the media & analytics teams on implementing strategies & analyzing creative to optimize for better performance. • Appled various creative testing within the in-market space to better align market performance. • Collaborated with top management on new business opportunities for GM.

New York, Ny, Us

• Initiator in the start of a project by assisting the account facing & UX team with the scope of work for Allstate DirectSales & Service.• Plan, organize & manage account tasks & resources to clearly define project goals.• Manage weekly review of project issues with Account Director, appropriate team members, &/or directly with the clientwhen necessary to ensure quick resolution of all issues.• Manage & monitor resource utilization, make resource requests, & make sure data is appropriately captured in thetimekeeping & financial reporting system.• Responsible for making sure all deliverables are appropriately reviewed & tested before sent to clients.• Work with cross-capability leaders & account team to ensure that all resources are booked & billable.• Sustain a cross-functional team on track & on budget by monitoring projects & manage completion to budget costs.

Chicago, Il, Us

• Ensures projects are in place and utilized by all project team members. • Key player in the start of a project by assisting Account Facing team with the scope of work for Visa National & International. • Responsible for determining project complexity prior to project kick off. • Acts as the central point of communication internally and externally for all web-based marketing programs. • Gathers estimates from the project team leads, develops project timelines, and status.• Assigns and monitors the work of Promotions and Development and analyzes the teams’ short and long term milestones. • Recommends and implements new systems, processes and improvements throughout the project.• Coordinates with clients to provide necessary project status and obtain client feedback.

New York, Ny, Us

• Exhibited ability to prioritize through balancing of simultaneous projects & accounts such as SC Johnson, CDW, Unilever, KRAFT, Motorola, Cardinal Health, Kimberly Clark, etc.• Assisted supervisors in streamlining process to ensure successful project execution.• Managed jobs that entered the studio from traffic to production phase.• Created & maintained project timelines to aid studio team in consistently meeting deadlines.• Communicated with traffic, production, & studio designers to guarantee timely delivery of correct materials. • Collaborated with team members to develop estimates within client budgets.

I repped a retouching/ CGI studio for the Chicago region. I worked in and out of all the major ad agencies in the city setting up trade shows and getting Gecko Imaging's name out there. Come check us out at http://www.geckoimaging.com/ Please contact me with any interests or questions.and check out our work: http://www.youtube.com/watch?v=8ecw6F5PI0c

Detroit, Mi, Us

• Helped direct & organize all types of media; such as print, radio, digital, TV, out of home etc. for Chevy National & Divisional campaigns.• Coordinated a team of (30+) art directors & writers, in the creation of advertising launches & campaigns.• Attended strategic planning meetings for the analysis of upcoming ads with the client.• Organized & coordinated meetings with agency management & clients, as well as pull ads from various types of media for the creation of new ideas on the creative team.• Aided in launching 5 major ad campaigns, in 7 months, for Fortune 100 Company General Motors brand, Chevrolet.• Interacted directly with senior level executives in completing tasks by coordinating projects, getting their approvals, keeping executives in the loop on assignments that entered the department, & reported status on integrated projects that went through every stage in the creative & production process.

Bba, Advertising/ Marketing/ Management/ International Business

Education record