Danielle Heard Email & Phone Number

Atlanta Metropolitan Area

-Developed design and creative strategy of Training Workforce and Development Branch (TWDB) Data and Evaluation unit data evaluation reports, presentations, one-pagers, logic models, and dashboards-Co-facilitated 3 interactive membership meetings for the CDC's Health Education Network (HealthEdNet) for Public Health Education Week-Produced presentations, miro board surveys and co-facilitated interview sessions for the Clinical Lab Partners Forum (CLPF) to determine impact that CDC… Show more -Developed design and creative strategy of Training Workforce and Development Branch (TWDB) Data and Evaluation unit data evaluation reports, presentations, one-pagers, logic models, and dashboards-Co-facilitated 3 interactive membership meetings for the CDC's Health Education Network (HealthEdNet) for Public Health Education Week-Produced presentations, miro board surveys and co-facilitated interview sessions for the Clinical Lab Partners Forum (CLPF) to determine impact that CDC outreach has had within the public and private clinical labs in healthcare-Created up to 80 data visualizations (e.g.,reports, one pagers, dashboards and presentations) to support the mission of TWDB in providing advanced education, resources, and collaboration amongst lab professionals-Communicated data stories through producing annual reports, dashboards, and presentations to support evaluators-Designed Data Visualizations and presentations for professional forums, data evaluation dissemination products to support Lab Scientists and Data Evaluation specialists with showcasing data to CDC TWDB Leadership and the TWDB Branch-Teamed with the Data and Evaluation unit in the evaluating the Use of virtual Reality (VR) at CDC for mindfulness practices-Worked with Data Scientists using MAXQDA to assist in outlining reports and analyzing quantitative and qualitative data findings-Lead PowerBI bootcamp to train team in visualization data sets in a more engaging and interactive way-Created and designed Sharepoint site for the Data and Evaluation team of TWDB in order to share resources and provide updates within the branch Show less

Atlanta Metropolitan Area

-Lead creative execution, art direction, and production of Carter’s wholesale accounts: Kohls, Walmart, Costco, AAFES, BuyBuy Baby-Managed In-store creative production for Kohl’s and Walmart-Developed an innovative approach to the visual representation, photography styling for the digital campaigns for the rebranded Child of Mine Walmart account-Collaborated with the launch of a brand page, campaign pages and advertising of the Child of Mine Walmart account-Partnered with… Show more -Lead creative execution, art direction, and production of Carter’s wholesale accounts: Kohls, Walmart, Costco, AAFES, BuyBuy Baby-Managed In-store creative production for Kohl’s and Walmart-Developed an innovative approach to the visual representation, photography styling for the digital campaigns for the rebranded Child of Mine Walmart account-Collaborated with the launch of a brand page, campaign pages and advertising of the Child of Mine Walmart account-Partnered with stakeholders on client strategy and creative positioning for digital and inshore collateral-Distributing digital assets and communicating with Merchants and wholesale clients on a weekly basis Show less

New York City Metropolitan Area

-Spearheaded the creation and development of 360 campaign rollouts for the Crushed Creamy Lip + Cheek, Lunar New Year, and Sakura Collection campaigns for Bobbi Brown-Defined and articulated brand visual design language across multiple platforms including 2D, Digital, Social Marketing, Packaging and Visual Merchandising-Worked cross functionally on 5-star projects from post-concept to launch digital, in-store and print materials-Utilized digital platforms such as Wrike, Slack… Show more -Spearheaded the creation and development of 360 campaign rollouts for the Crushed Creamy Lip + Cheek, Lunar New Year, and Sakura Collection campaigns for Bobbi Brown-Defined and articulated brand visual design language across multiple platforms including 2D, Digital, Social Marketing, Packaging and Visual Merchandising-Worked cross functionally on 5-star projects from post-concept to launch digital, in-store and print materials-Utilized digital platforms such as Wrike, Slack, WeTransfer, and ELC systems to communicate, route and deliver projects to marketing partner Show less

Buford, Georgia, United States

-Lead creative production on rebrand of Oka-B and launched the “Welcome Home” campaign-Produced and lead a 3-day photoshoot in Savannah,GA booking talent, photographer, securing locations, housing and itinerary-Styled 7 photoshoots on location and in studio for the Oka-B and Okabashi brand collections-Conducted still product image shoots and campaign stills.-Managed social media planning, reporting, budgeting and advertising for all Okabashi Brands-Increased brand awareness… Show more -Lead creative production on rebrand of Oka-B and launched the “Welcome Home” campaign-Produced and lead a 3-day photoshoot in Savannah,GA booking talent, photographer, securing locations, housing and itinerary-Styled 7 photoshoots on location and in studio for the Oka-B and Okabashi brand collections-Conducted still product image shoots and campaign stills.-Managed social media planning, reporting, budgeting and advertising for all Okabashi Brands-Increased brand awareness through initiating innovative brand strategies and design-Multiplied traffic of Okabashi brands through developing Omni channel marketing campaigns-Partnered with Brand Director on design solutions, reviewing performance and strategic optimization of websites Show less

Fort Myers, Florida, United States

-Provided creative expertise and production support to campaign and marketing strategies. •Teamed with the Development team on improving and translating designs for the website. •Successfully increased the brand awareness by elevating the brand positioning and direction of White House Black Market. -Conceptualized creative direction of print, web, In store marketing materials. •Managed and organized Seasonal store set documents and worked cross functionally with the Visuals team in… Show more -Provided creative expertise and production support to campaign and marketing strategies. •Teamed with the Development team on improving and translating designs for the website. •Successfully increased the brand awareness by elevating the brand positioning and direction of White House Black Market. -Conceptualized creative direction of print, web, In store marketing materials. •Managed and organized Seasonal store set documents and worked cross functionally with the Visuals team in coordinating samples. -Defined creative vision and direction of Summer campaign. -Increased social media engagement-Prepared files for development time to launch email and web marketing of each store set -Introduced new social media photography direction -Managed Instore creative for each seasonal store set Show less

Fort Myers, Florida, United States

-Consulted Creative Leads of the WHBM team on defining the creative vision and direction of the Summer campaign Mailer.-Supported the creative production and development of email for campaign and sales marketing-Worked along with Agency and Creative team to develop creative concepts for the Fall and Holiday-Assisted in the creation of iconography and signage for In-Store and Window marketing

New York City Metropolitan Area

-Lead and provided conceptual creative for seasonal campaigns. -Served as an Omni Art Director for Fine Jewelry Department. -Directed the studio set leading the team in producing innovative and creative photography to market beautiful products. -Displayed strong leadership and communication skills by providing clear direction, and strategy to my team. -Worked directly and cross-functionally with all Photographers, Stylists, Project Managers, Marketing Partners, Copywriters and… Show more -Lead and provided conceptual creative for seasonal campaigns. -Served as an Omni Art Director for Fine Jewelry Department. -Directed the studio set leading the team in producing innovative and creative photography to market beautiful products. -Displayed strong leadership and communication skills by providing clear direction, and strategy to my team. -Worked directly and cross-functionally with all Photographers, Stylists, Project Managers, Marketing Partners, Copywriters and Production -Reviewed final color and made approvals on retouched images. Show less

New York City Metropolitan Area

-Elevated the visual and shopping experience of the Ann Taylor stores. -Created and calculated dimensions of mechanicals for all window displays, event spaces, brand conferences, design presentations and PR events. -Contributed to the development and execution of original artwork and creative of the brand while managing tight deadlines-Photographed and Retouched images of New York Flagship store interiors and window displays -Created and maintained the Store Set Documents and… Show more -Elevated the visual and shopping experience of the Ann Taylor stores. -Created and calculated dimensions of mechanicals for all window displays, event spaces, brand conferences, design presentations and PR events. -Contributed to the development and execution of original artwork and creative of the brand while managing tight deadlines-Photographed and Retouched images of New York Flagship store interiors and window displays -Created and maintained the Store Set Documents and How-To documents for all Ann Taylor Stores-Installed and tested samples and props for mock store and studio. -Assisted in the Installation go Holiday and Summer Interior and Window creative within New York Flagship stores. Show less