Danielle Ludwig Email & Phone Number

New York, United States

Greater New York City Area

• Develop and manage the overall marketing infrastructure, and implementing best practices in digital, app platforms, social and experiential marketing and traditional advertising• Manage the creation and development of new features to ensure all digital platforms (website, mobile site, and app) maintain seamless accessibility, functionality and overall user experience (UX)• Develop and manage digital and social media strategy through tactical content campaigns• Work hand-in-hand… Show more • Develop and manage the overall marketing infrastructure, and implementing best practices in digital, app platforms, social and experiential marketing and traditional advertising• Manage the creation and development of new features to ensure all digital platforms (website, mobile site, and app) maintain seamless accessibility, functionality and overall user experience (UX)• Develop and manage digital and social media strategy through tactical content campaigns• Work hand-in-hand with exhibiting OEMS to coordinate their marketing and events with show marketing efforts• Coordinate and manage OEM booth space with the Show Director and discuss and finalize OEM kits• Utilize Sales Force (CRM) to manage and analyze direct relationships with show exhibitors and sponsors• Support GNYADA (Greater New York Automobile Dealers Association – owns and operates the New York International Auto Show) with their dealership member base• Attend GNYADA Dealer meetings and Board of Director (Dealer based) meetings which discuss dealer goals, concerns and input on the show• Create, sell and execute engaging multi-platform sponsorship campaigns (B2C and B2B) • Strategize, develop, implement and execute promotional and collateral materials to support all programs• Lead public relations, creative, operation, digital and marketing teams and agencies for all marketing related programs• Develop new and enhance existing programs and products to maintain a fresh and current event• Actively research and scout new and maintain existing partnerships and relationships to build new and enhance existing programs• Manage external agencies for the development of advertising, media planning and promotional activities• Establish and maintain the brand image consistency and congruency across all platforms, programs and marketing efforts• Oversee advertising copy, creative, production and strategic placement Show less

Greater New York City Area

She Runs it (formerly Advertising Women of New York)• Coordinated a re-brand and launch of a new logo and website which debuted at the end of September 2016• Managed the development of a new website with a partnering digital agency• Recruited new members and retained current members while meeting revenue and expense budget goals• Developed and maintained a comprehensive reporting and analysis system that provides an evaluation of all membership acquisition and engagement… Show more She Runs it (formerly Advertising Women of New York)• Coordinated a re-brand and launch of a new logo and website which debuted at the end of September 2016• Managed the development of a new website with a partnering digital agency• Recruited new members and retained current members while meeting revenue and expense budget goals• Developed and maintained a comprehensive reporting and analysis system that provides an evaluation of all membership acquisition and engagement metrics as well as tracking progress towards achieving annual membership revenue goals• Maintained a member contact database and monitored member/non-member touch points• Launched member acquisition and renewal campaigns utilizing the most effective communication platforms• Planned and executed new member retention programs that consistently demonstrated best practices in member benefits, services and events • Assisted in the development, planning and execution of new member events and special programs • Collaborated with internal teams on best practices in engaging members at She Runs It events Show less

Greater New York City Area

• Contributed to the launch of a new logo and website and the re-vamping of the brand in 2015• Research, write/develop content, plan, and execute daily social media posts on a number of networks• Develop, write, design, and execute e-newsletters and surveys using designated member databases• Create and manage multiple e-newsletter and media member databases• Manage and execute all updates on the company website and app• Review site analytics and compile and maintain reports… Show more • Contributed to the launch of a new logo and website and the re-vamping of the brand in 2015• Research, write/develop content, plan, and execute daily social media posts on a number of networks• Develop, write, design, and execute e-newsletters and surveys using designated member databases• Create and manage multiple e-newsletter and media member databases• Manage and execute all updates on the company website and app• Review site analytics and compile and maintain reports for internal use• Assist in the creation and development of new features to ensure all digital platforms maintain usability, accessibility, functionality and overall user experience (UX)• Assist in the creation and management of digital platform budgets including website and app• Assist in the creation, planning and execution of all traditional and digital advertising and marketing campaigns• Contribute to the development of advertising copy, from the creative stage to strategic placement/execution• Work and communicate with internal departments to ensure all promotional, advertising and media plans are progressing on schedule and projects are executed in a timely fashion• Communicate with outside PR, creative, digital and marketing agencies for the development of advertising, media planning and promotional activities to ensure deadlines are met on time• Coordinate the design, creation and execution of sponsorship and banner packages including sponsorship opportunities, benefits and pricing• Assist with the execution of sponsorship and banner development• Develop, manage and execute a number of partnerships • Manage special programs and receptions including private tours and corporate events• Reconcile promotional values, advertising and revenue for all programs• Produce presentation decks and advertising campaign recaps for internal use • Produce wrap-up reports for sponsors and partners presenting them with results of their involvement with the show Show less

Rego Park, Ny

• Oversaw and updated the company website with new and engaging content, photos and videos on a weekly basis• Researched, wrote/developed content, planned and executed daily social media posts on a number of networks• Used multiple platforms to schedule social media posts using a weekly calendar• Assisted in the coordination of the London Lennie’s 50th Anniversary Press Event catered to 600 people• Coordinated weekly corporate events and bridal/baby showers• Managed and… Show more • Oversaw and updated the company website with new and engaging content, photos and videos on a weekly basis• Researched, wrote/developed content, planned and executed daily social media posts on a number of networks• Used multiple platforms to schedule social media posts using a weekly calendar• Assisted in the coordination of the London Lennie’s 50th Anniversary Press Event catered to 600 people• Coordinated weekly corporate events and bridal/baby showers• Managed and oversaw the cashier register and handled capital and sales on a daily basis Show less

New York, Ny

• Created and managed databases containing contact information from target publications to pitch story ideas to• Followed-up with publications which were formerly pitched story ideas that may interest them and lead to feature articles through phone calls and e-mail• Read and reviewed articles to define their tone and determine if they should be pitched to target publications

Rego Park, Ny

• Updated multiple clients websites and blogs on a daily basis informing consumers of the latest client news and offerings• Researched, wrote/developed content, planned and executed daily social media posts on a number of networks• Used multiple platforms to schedule social media posts using a weekly calendar• Coordinated and oversaw client digital advertising campaigns and promotional consumer incentives, increasing the number of loyal customers for clients• Coordinated and… Show more • Updated multiple clients websites and blogs on a daily basis informing consumers of the latest client news and offerings• Researched, wrote/developed content, planned and executed daily social media posts on a number of networks• Used multiple platforms to schedule social media posts using a weekly calendar• Coordinated and oversaw client digital advertising campaigns and promotional consumer incentives, increasing the number of loyal customers for clients• Coordinated and oversaw corporate events for multiple clients Show less