Served as primary point of contact for digital marketing clients.Conducted stakeholder interviews with clients to learn their business, goals, target audiences and more.Created and presented digital marketing strategies to clients.Planned and executed strategies / campaigns involving Email Marketing, Social Media & Advertising, Display Advertising, SEO/SEM.Collaborated with internal team of designers, developers and user-experience professionals to create assets and landing pages needed to execute on campaigns.Collaborated with team of video producers and photographers to create media assets needed to execute on campaigns.Worked in conjunction with Analyst to measure and report on performance of digital marketing campaigns.Managed client project budgets and ensure accurate invoicing.Worked closely with marketing associates to execute campaigns.Worked alongside and reporting directly to C level agency owners.

Performed and analyzed primary market research to determine demographics and psychographics of the target market. Created an elaborate Integrated Marketing Communication plan for the client on behalf of Emerson College (Master's Program Capstone Requirement). Further developed the client brand while implementing consistency throughout deliverables including digital, media, events and promotions.

Created, executed and evaluated marketing, advertising and public relations plans. Managed digital databases. Wrote and distributed press releases to media outlets and personnel. Generated media coverage through the creation and distribution of media drops/kits. Social Media campaign planning, implementation and analysis of multiple platforms including Facebook, Twitter, LinkedIn, Instagram and Tumblr.Collaborated with the art department to produce marketing materials and advertising pieces.Coordinated and managed ancillary events such as lecture series and silent auctions. Measured and analyzed results of campaign efforts through the compilation of media books.

Responsible for opening, operating and closing boutique daily while focusing on increasing sales, meeting goals and exceeding customer expectations.

Observed and assisted Account Executives in the various procedures involved in managing ad accounts .