Danielle Herbison Email & Phone Number

Calgary, Canada

• Led ownership team through strategic planning sessions, including goal setting, mission/vision statement development, internal/external marketing and brand awareness• Developed and implemented programs to increase revenue and awareness of company, such as the Co-operative Marketing Program and Race Sponsorship Program• Responsible for marketing content creation and promotions, including print ads, online ads, social media messaging, banners, apparel, promotional items, e-blasts, and blog articles• Represented UTV Canada at events and consumer shows• Identified areas of improvement and growth and implemented measures to realize both• Forecasted and set $80,000+ marketing budget annually

Calgary, Canada

• Represented Heritage Park at consumer shows, marketplaces, tradeshows and conferences – responsible for researching buyers in attendance and selecting appointments, keeping up to date files on all buyers, and follow-up• Developed tour packages offered, including writing scripts and training guides• Collaborated with other departments to ensure effective communication and a seamless, enjoyable experience for guests• Managed the Front Gate staff, hiring, training, schedules and supervision• Established training material and effectively trained volunteers on giving guided tours of Heritage Park• Cultivated strong working relationships with tourism industry partners through consortia's, partnerships and industry networking events.• Generated reports on ROI, industry trends and analysis, summaries of park visitation, conducted surveys and focus groups to expose areas for growth• Developed plans and proposals for various projects, including website redevelopment, hospitality programs with VIC's and hotels, and Corporate Sales Program• Enhanced public speaking skills through presentations to Tourism Calgary, FAM groups, tour groups, staff training programs and other speaking engagements• Designed a three tiered customer service training certificate program, as part of a four member team, for all Heritage Park seasonal staff to participate in

Kelowna, British Columbia, Canada

• Acted as assistant to the Financial Department. • Responsible for month end reconciliation, petty cash, payments, deposits, and miscellaneous receipts. • Admitted and discharged patients. • Answered questions regarding hospital programs, etc.

Sidney, British Columbia, Canada

• Acted as assistant to the Yacht Brokers. • Responsible for moorage customers' credit accounts. • Set up annual and monthly moorage contracts for customers. • Involved with implementation of new computer system. • Answered customer questions regarding both the marina and yacht sales.

Jasper, Alberta, Canada

• Welcomed guests and checked people in and out of hotel. • Answered phone calls and faxes, responding to reservation requests and questions. • Corresponded with tour companies regarding arrival and departure dates, as well as meal plans and payment schedules. • Balanced independent traveler and tour pre-payment books. • Acted as cashier for the settling of guest accounts. • Assisted guests in planning their daily activities in the area.