Offering customized marketing services to companies and clients. daniellemhicks.com

• Responsible for strategic planning of marketing print products and catalog production of multiple brands and titles, managing deadlines and projects from start to finish.• Develop business plans and marketing strategy for market penetration and order forecasts. Including managing new product implementation, catalog and webpage presentation and design.• Managing and leading cross departmental teams as well as direct reports on the creation of product content for all marketing channels, consistent with brand design and ensuring that the products are orderable in each channel, print and online.• Project lead for new data migration, optimization and build project overseeing a multi-faceted international team on project priorities and next steps to keep project on time, and on budget.• Managing social media channels and campaigns for three business units: Seton, Emedco and Seton Canada.• Lead merchandising team on creation of catalog sections, optimizing pages to promote best sellers and new products and executing on site SEO strategy to support these products.• Project management of business category reviews for multiple product lines to generate increased sales and customer experiences both on and offline. Including managing new webpage design, development of customer informational portals that house product presentations, informational videos and industry resources.• Producing and directing new product videos to enhance customer buying experiences on top product lines.• Established and maintained a consistent brand image throughout all marketing initiatives across social, email, catalog, web landing pages and microsites.

Brand TransitionExecuted the brand transition from Prudential Connecticut Realty to Berkshire Hathaway HomeServices New England Properties for the marketing department. Our company was one of the first companies in the nation to transition to this new brand.• Responsible for the development and revision of all collateral material in the company from print to digital.• Reviewed all marketing material and advertising from agents for compliance to the brand standards.• Sole point of communication in the marketing department for over 9 months from 2000 agents during the transition to Berkshire Hathaway HomeServices New England Properties.Event PlanningExperienced, and accomplished event planner for Berkshire Hathaway HomeServices company events including training, annual awards and the brand launch.• Responsible for coordinating the brand change "launch" event with a guest list of over 2000 people in a short amount of time.• Manage the budgets and negotiate with all event vendors. Skillfully negotiate contracts for all company events, including the brand "launch".• Draft the CEO's presentation and Master of Ceremony speeches for all company eventsMarketing and Corporate Communications• Oversee the brand compliance for the company consisting of 52 offices.• Coordinate the schedule and implementation of the print advertising for the company's offices. Interact with the Administrative staff to ensure compliance with the new brand and budget for their offices.• Interface with all print vendors on ad requirements, branding and budget.VolunteerMarketing contact for the Sunshine Kids Foundation within Berkshire Hathaway HomeServices New England Properties and all 52 offices.• Create flyers, posters and other marketing material for charity events from local offices in Connecticut and Rhode Island. • Lead the marketing of the annual corporate fundraising event to benefit the Sunshine Kids

• Collaborate with Director of Communications to strategize new marketing campaigns, promotional activities and corporate programs.• Train and bring on call-center new hires on scripts and call procedure, advise employees on recent specials.• Manage and update the company websites www.hartecars.com; www.hartenissan.com; www.georgehartenissan.com; www.newburghnissan.com; www.harteinfiniti.com; www.georgeharteinfiniti.com; www.hartefamilymotors.com with weekly and monthly specials highlighting corporate programs.• Managed,maintained and updated social marketing pages; Facebook, Twitter and Blog with latest industry news, interesting articles and videos to improve the company’s reputation and increase revenue.• Wrote, edited and distribute monthly coupons, mass mailers and email templates.• Managed monthly newsletters for Harte Infiniti and Harte Nissan with industry specific news articles and distribute to customers.

• Monitored regional sales on a weekly basis and determined individual plans to increase sales at each store level.• Ensured 100% distribution of products in designated region that included Manchester, Cromwell, Wallingford, Hamden, Rocky Hill, Newington and New Britain.• Developed customer relationships with mass and food stores.• Sold in product to build and merchandise displays.• Training and on-bringing new hires for Retail Sales Team as well as Summer Interns. Performed day in the field interviews as well as on site training of new sales representatives.• Oversaw summer sales intern, trained on sales process, sales charting and customer service and assigned tasks to aide in sales goals.