I have always had a way with words that didn’t quite fit anywhere else. Academic writing is too rigid. Journalistic writing is too formulaic. And supporting oneself as a novelist is too financially unpredictable, especially with two hungry cats to feed! But writing as a PR specialist allows me to communicate in normal personable language, build meaningful relationships with my audiences, and start important conversations. I believe that public relations and communications can solve complex business problems through integrated and data driven approaches. I begin a communications plan by understanding the business, its goals and its audience, so that I can create meaningful and successful brand stories. I came across public relations quite unexpectedly. When I started out with a Bachelor of English, I did not expect to become a receptionist in a senior living community. However, it was through this role that I discovered public relations as a career. As my manager and coworkers recognized my talent for communications, they provided me with opportunities to write internal notices, edit newsletters and design promotional materials for company events. But eventually, I wanted more.PR is the perfect fit for me: not only for my writing skills, but also for my creativity, my love of continuous learning, my academic-honed research skills, and even my blatant honesty. I entered public relations through the backdoor and found a home for my unique talents. I hope to use my skills to help brands build trust and long-lasting relationships with public audiences.