Danielle Hoff Email & Phone Number

• Manage multimillion dollar product categories including outdoor furniture, indoor furniture, and textiles; increase sales and margin by creating proprietary trend and key item driven assortments • Analyze and react to sales trends of categories – identify key programs and product needs to promote category growth; partner with ecommerce team to react immediately with marketing and web page changes• Prepare and present sales and assortment analysis to executive level company leaders on a weekly basis• Design, develop, and source new products with international and domestic vendors • Lead a cross functional team including planning, e-commerce, creative, and quality assurance departments to exceed financial goals of the category and the company• Forecast and react to industry trends with measurable results • Establish and maintain relationships with vendors through daily communication; develop new sourcing agreements with international vendors• Travel internationally on sourcing trips to Asia and Europe• Train and develop a team of 6 including a merchant, associates, and assistants