Danielle Hopkinson Email and Phone Number
As a dynamic and results-driven marketing leader with over 18 years of experience, I specialize in brand strategy, digital marketing, and team leadership. My career has been dedicated to driving brand awareness, engagement, and loyalty through innovative, data-driven strategies in both the SaaS and media industries. Currently, I am the Head of Brand and Communications at Power Diary, where I lead a talented team in executing integrated marketing campaigns that deliver measurable results.My journey in marketing has been marked by significant achievements, including a successful brand refresh at Power Diary that boosted brand awareness by 20% and positive perception. I have a proven track record in managing multi-channel marketing campaigns, enhancing user engagement by 35% year-over-year, and administering marketing budgets to maximize ROI.Previously, as Marketing Communications Manager at GLI Pool Products, I spearheaded strategic planning and implementation of marketing campaigns that significantly grew brand presence and drove business growth. This role, combined with my earlier experience in public relations, has equipped me with a comprehensive understanding of the manufacturing sector and the unique marketing strategies required for success.Core competencies that define my professional ethos include:Brand Strategy & Identity DevelopmentDigital Marketing & SEO/SEMContent Creation & Campaign ManagementCross-Functional CollaborationTeam Leadership & DevelopmentMarket Research & Data-Driven InsightsI am passionate about leveraging these skills to create compelling brand stories and drive business growth. My approach is rooted in continuous improvement, empowering teams, and fostering a culture of collaboration and innovation.Beyond my professional endeavors, I am dedicated to mentoring and supporting the development of my team members, helping them achieve their career goals. I thrive in fast-paced, evolving environments and am always excited to take on new challenges.Let’s connect and explore how we can drive success together.
Zanda Health
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Head Of Brand And CommunicationsZanda Health Oct 2021 - PresentBallarat, Vic, AuAs the Head of Brand and Communications at Power Diary, a leading online practice management software provider for Allied Health Practitioners, I have had the privilege of steering the marketing department towards innovative and impactful strategies. My responsibilities encompass:Team Leadership: Managing a dynamic team of marketing professionals.Strategic Planning: Leading the strategic planning and development of internal and external communications, ensuring alignment with Power Diary's vision to simplify and enhance health practice management.Content and Advertising Oversight: Overseeing all content creation and advertising initiatives, maintaining quality and consistency across various channels.Budget Management: Managing and optimizing resources to achieve maximum ROI.Website Production: Directing website production, ensuring seamless user experience and alignment with brand guidelines.Performance Analysis: Producing and analyzing Key Performance Indicators (KPIs) to continuously assess and improve marketing effectiveness.SEO Leadership: Leading SEO implementation, enhancing online visibility, and driving organic growth.Strategic Partnerships: Spearheading strategic partnerships, fostering collaboration, and expanding market reach.Brand Stewardship: Serving as a Brand Ambassador, managing brand image, and ensuring consistent representation across all platforms.Product Marketing Liaison: Acting as a liaison between marketing and product teams, ensuring cohesive product marketing strategies.
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Manager, Marketing And CommunicationsGli Pool Products Nov 2008 - Oct 2021Youngstown, Oh, UsAs the Marketing Manager at GLI Pool Products, I was instrumental in steering the brand's creative vision and ensuring alignment with business objectives through impactful advertising and public-facing communication strategies. My expertise encompassed print, digital, and video assets, and I successfully led the execution of numerous marketing campaigns from inception to completion, fostering internal collaboration and support.In my role, I devised and implemented multi-channel campaigns targeting both prospects and customers throughout their lifecycle. By ensuring cohesive messaging across all platforms, I effectively managed B2B and B2C communications. Additionally, I oversaw content creation and updates across customer and internal touchpoints, including our website and social media channels.In terms of budget and event management, I established and adhered to budget guidelines, planned and participated in events and tradeshows, and documented vital business processes while providing sales support. I coordinated product photography, off-site photoshoots, and video shoots to ensure high-quality visual content.One of my key accomplishments was the design and development of GLI's fully integrated Netsuite website, which can be found at www.glipoolproducts.com. This project demonstrated my ability to create an engaging online presence that showcased our brand and product offerings. -
Public Relations SpecialistAlliance Community Hospital Oct 2006 - Nov 2008Canton, Ohio, UsDevelop and implement hospital marketing materials. Liaison for public affairs, media relations and crisis management. Event management. Web development and graphic design. Media Contact. -
Internet Communications InternSandusky Register Jul 2006 - Oct 2006Sandusky, Ohio, Us
Danielle Hopkinson Education Details
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The University Of ToledoCommunications / Public Relations -
Perkins High SchoolGeneral Studies
Frequently Asked Questions about Danielle Hopkinson
What company does Danielle Hopkinson work for?
Danielle Hopkinson works for Zanda Health
What is Danielle Hopkinson's role at the current company?
Danielle Hopkinson's current role is Head of Brand and Communications @zandahealth | Communications, Strategic Marketing Management.
What schools did Danielle Hopkinson attend?
Danielle Hopkinson attended The University Of Toledo, Perkins High School.
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