Danielle Hopkinson Email & Phone Number

As a dynamic and results-driven marketing leader with over 18 years of experience, I specialize in brand strategy, digital marketing, and team leadership. My career has been dedicated to driving brand awareness, engagement, and loyalty through innovative, data-driven strategies in both the SaaS and media industries. Currently, I am the Head of Brand and Communications at Power Diary, where I lead a talented team in executing integrated marketing campaigns that deliver measurable results.My journey in marketing has been marked by significant achievements, including a successful brand refresh at Power Diary that boosted brand awareness by 20% and positive perception. I have a proven track record in managing multi-channel marketing campaigns, enhancing user engagement by 35% year-over-year, and administering marketing budgets to maximize ROI.Previously, as Marketing Communications Manager at GLI Pool Products, I spearheaded strategic planning and implementation of marketing campaigns that significantly grew brand presence and drove business growth. This role, combined with my earlier experience in public relations, has equipped me with a comprehensive understanding of the manufacturing sector and the unique marketing strategies required for success.Core competencies that define my professional ethos include:Brand Strategy & Identity DevelopmentDigital Marketing & SEO/SEMContent Creation & Campaign ManagementCross-Functional CollaborationTeam Leadership & DevelopmentMarket Research & Data-Driven InsightsI am passionate about leveraging these skills to create compelling brand stories and drive business growth. My approach is rooted in continuous improvement, empowering teams, and fostering a culture of collaboration and innovation.Beyond my professional endeavors, I am dedicated to mentoring and supporting the development of my team members, helping them achieve their career goals. I thrive in fast-paced, evolving environments and am always excited to take on new challenges.Let’s connect and explore how we can drive success together.