Danielle Ivey Email & Phone Number

Richardson, TX, US

El Dorado, Arkansas, US

Addison, Texas, US

Led a team of digital managers to create and maintain poopourri.com and international branded websites.Created CRM email program to enhance engagement, improve sales and increase customer valueDeveloped monthly.com & email promotions, promotional assets and reportingCollaborated with the marketing team to incorporate digital activations and include DTC.

Dallas, TX, US

Spearhead strategy and execution of retention marketing to secure, retain, and build customer loyalty for direct-to-consumer credit monitoring and credit score services. * Built and implemented customer communication strategy to engage subscribers with personalized, targeted marketing which grew monthly subscription revenue per subscriber by 17% YoY*.

Dallas, TX, US

Led copart.com promotional strategy, email communication and onsite member experiences* Strategic leader collaborating with Marketing and IT to improve website functionality based on customer insight and analysis.* Implemented Adobe and Salesforce Marketing Cloud for incremental revenue via targeted marketing by demographics, customer segments and A/B.

Irving, TX, US

Developed digital marketing for social, local, mobile, search, and in-store digital activations for 7-Eleven’s 8,500 US stores. * Led 22-member digital marketing team which developed promotional experiences across paid, owned, and earned mobile sites/apps/media, an 8M+ social base, email marketing, and SMS. * Conceptualized and launched 7-Eleven digital.

Plano, Texas, US

Mobile marketing strategy, mobile app and SMS text database growth, and coupon adoption.* Led mobile integration across marketing channels, in store, and packaging to reduce traditional marketing costs and increase brand awareness for a younger audience.* Achieved 113% YoY mobile subscriber growth via SMS, 2D/image recognition, digital print interaction.

Built an integrated merchandising and marketing model to expand US best practices into growing global presence. Created merchandising campaigns and promotions along with social, search and paid media display campaigns. Developed email program into robust and highly valuable marketing channel. Managed direct reports with responsibility to build.

* Managed the US point of sale promotions including 120 site promotions annually * Led merchandising initiatives to grow revenue by 45% to over $65M in 2009 * Developed merchandising, marketing and communication best practices for growing international Hotels.com websites

* Managed the US email program, delivered targeted email via ExactTarget and CheetahMail* Developed email strategies to maximize exposure for onsite merchandising, sales efforts, and site initiatives * Assisted in launching new programs including first loyalty program, first Luxury Hotels promotion, Gas Rebate summer campaign and large-scale Hotels for.

Led program development with top companies and key professors/professionals in education.