Danielle Ivey Email & Phone Number

Richardson, Tx, Us

El Dorado, Arkansas, Us

Addison, Texas, Us

Led a team of digital managers to create and maintain poopourri.com and international branded websites.Created CRM email program to enhance engagement, improve sales and increase customer valueDeveloped monthly .com & email promotions, promotional assets and reportingCollaborated with the marketing team to incorporate digital activations and include DTC traffic driving experiences.Responsible for inventory management including forecasting and customer facing communication for product, shipping, and deliveryManaged vendors for website hosting, development, email delivery along with integration with existing poopourri tools

Dallas, Tx, Us

Spearhead strategy and execution of retention marketing to secure, retain, and build customer loyalty for direct-to-consumer credit monitoring and credit score services. * Built and implemented customer communication strategy to engage subscribers with personalized, targeted marketing which grew monthly subscription revenue per subscriber by 17% YoY* Created customer journeys and created cohesive marketing voice across email, SMS, mobile app push notifications, website, and blog.* Served as Product and Project Manager for communication planning and website implementation. * Developed and launched first-ever SMS program increasing customer tenure by 9% within three months* Led app push notifications increasing customer engagement by 30% YoY and assisted with mobile app development.

Dallas, Tx, Us

Led copart.com promotional strategy, email communication and onsite member experiences* Strategic leader collaborating with Marketing and IT to improve website functionality based on customer insight and analysis.* Implemented Adobe and Salesforce Marketing Cloud for incremental revenue via targeted marketing by demographics, customer segments and A/B testing.* Managed five subject matter experts focused on traditional and digital creative design, content writing, email delivery, site merchandising, and analytics.* Achieved online new membership growth of 35% ($1.6M) YoY using existing email and onsite marketing channels. * Created online content and implemented email marketing best practices for three brands in five languages.

Irving, Tx, Us

Developed digital marketing for social, local, mobile, search, and in-store digital activations for 7-Eleven’s 8,500 US stores. * Led 22-member digital marketing team which developed promotional experiences across paid, owned, and earned mobile sites/apps/media, an 8M+ social base, email marketing, and SMS. * Conceptualized and launched 7-Eleven digital app and loyalty program “7-Rewards”. Selected for elite team to create first-ever CRM capabilities with vendor RFP management.* Established mobile app couponing by partnering with top brands Coca-Cola, Pepsi, Frito-Lay, Hershey’s, and more global brands.* Built the company’s first digital marketing team with accountability across brand marketing, innovation, insights, merchandising, technology, and data governance.* Created digital reports that quantified positive ROI and annual database growth of 1.5M+ in first year. Proven success netted 300% increase to digital media spend.

Plano, Texas, Us

Mobile marketing strategy, mobile app and SMS text database growth, and coupon adoption.* Led mobile integration across marketing channels, in store, and packaging to reduce traditional marketing costs and increase brand awareness for a younger audience.* Achieved 113% YoY mobile subscriber growth via SMS, 2D/image recognition, digital print interaction, and in-store mobile experiences. * Collaborated extensively with internal teams across functions to launch innovative marketing campaigns that met or surpassed business goals.* Administered multi-million-dollar budget, engaged in 100+ contract negotiations and RFP processes.* Managed and mentored two direct reports along with agency, The Marketing Arm.* Launched 1,100 JCPenney stores via Foursquare; developed holiday experience using QR codes to record personal audio messaging, and introduced SMS “Text to Buy” in print.

Built an integrated merchandising and marketing model to expand US best practices into growing global presence. Created merchandising campaigns and promotions along with social, search and paid media display campaigns. Developed email program into robust and highly valuable marketing channel. Managed direct reports with responsibility to build relationships with global sales team.* International management experience directing promotions across North and South America including 25 global websites in four languages. * Managed three merchandisers with responsibility to build relationships with 250+ person sales team, provide end to end promotional analysis, content management, web, and sales tools. * Oversaw promotional integration into marketing channels such as email, SEO, SEM, print, television, radio, and external travel partners.

* Managed the US point of sale promotions including 120 site promotions annually * Led merchandising initiatives to grow revenue by 45% to over $65M in 2009 * Developed merchandising, marketing and communication best practices for growing international Hotels.com websites

* Managed the US email program, delivered targeted email via ExactTarget and CheetahMail* Developed email strategies to maximize exposure for onsite merchandising, sales efforts, and site initiatives * Assisted in launching new programs including first loyalty program, first Luxury Hotels promotion, Gas Rebate summer campaign and large-scale Hotels for Life sweepstakes

Led program development with top companies and key professors/professionals in education.