Danielle Janowicz Email & Phone Number

Carlsbad, Ca, Us

Responsible for SweetSpot Labs’ wholesale business: oversee key national and international accounts including Ulta Beauty, Target.com, and Shoppers Drugmart, along with other wholesalers (both digital and B&M). Lead SweetSpot Labs’ business with these key accounts, working closely with accounts’ purchasing/buying, merchandising and marketing teams, as well as internally, to develop and execute sales strategies and deliver marketing support programs that drive revenue growth.

National Account Manager overseeing and managing key retailer partnerships including Ulta Beauty, Sephora and Nordstrom.

Torrance

Torrance

Torrance

Brentwood

• Transformed struggling store (previously ending at -10% monthly sales goals) into a top producing revenue generator, exceeding monthly sales goals by +15% in 1 year • Consistently reach independent sales of $30,000-$40,000 per month equaling 30-40% of store’s total sales volume • Responsible for all clientele relationship building: increase customer base through community outreach including weekly phone calls to present new products to customers, weekly mass emails from store to customers to promote products, and organize in-store community events to expand customer base • Utilize weekly sales reports to analyze and track business, diagnose opportunities to increase individual item and overall sales, and develop action plans to improve business • Communicate business and product performance to district managers and corporate headquarters to create action plans to improve sales of products not meeting sales goals. Action plans include re- merchandising techniques, new selling tactics, and replacement product suggestions that are more in tune with customer needs and wants • Lead, mentor, motivate, and train sales team in all areas of sales tactics and expectations and introduced contests for sales associates to boost team’s morale, motivation, and sales. Leadership resulted in an increase of individual associates’ sales and an overall improved quality of customer service • Led 2014 Inventory Report: ensured every item had the correct SKU number, divided the store floor plan into sections to maximize efficiency in items scanned, and trained the sales team on how to conduct inventory tasks. Leadership resulted in a decrease in products lost by 0.24%, from 1.24% in 2013 to 1% in 2014

Del Amo Mall, Torrance

South Coast Plaza, Costa Mesa

Los Angeles

• Completed internship at LSPR, a PR firm specializing in building brand awareness through celebrity relationships, editorial outreach, and strategic marketing events • Created power point presentation showcasing brands represented by LSPR shown to clients, stylists, designers, and high profile fashion and lifestyle magazine editors in order to attract new business • Utilized PR Flow to update and monitor showroom inventory • Assisted in creating press releases and press blasts • Tracked celebrity milestones, casting announcements, and projects to garner early brand partnerships • Assisted in the production and execution of high profile client events • Posted weekly on company blog

West Hollywood

• Wrote and distributed public relations materials including press releases and press blasts• Assisted with high profile clients at various events including; Beverly Hills Housewife, Kyle Richard's, Book Signing and QVC’s Buzz on the Red Carpet Pre-Oscar Party

• Completed fashion editorial internship at Hudson’s Magazine, a magazine dedicated to innovative, imaginative, and inspiring children’s fashion and product lines • Produced August 2011 cover and fashion editorial shoot: developed and pitched theme to senior editors; secured product placement in photo shoot by presenting the magazine’s readership, current advertisers, and reader demographics to children’s clothing companies; booked child models and photographer; scouted and secured location; styled wardrobe; selected images to present to senior editors; and worked with photographer to edit final 5 selected images for the inside spread and magazine cover • Final product of the photo shoot resulted in featured clothing lines purchasing advertising space in the magazine’s following issue and 2 new revolving advertising accounts

Los Angeles

• Assisted in the styling of photo and video shoots• Assisted lead stylist on the floor with stylist pulls • Merchandised showroom weekly to accommodate new collections• Organized and tracked incoming and outgoing merchandise

Europe, Asia And Australia

• Assisted in the costume design for Backstreet Boys “In a World Like This” World Tour for all 4 members of BSB, dancers, and background musicians with on average 7 costume changes per person • Toured as Assistant Wardrobe Manager on the “In a World Like This” World Tour around the world (Europe, Asia, Australia, and South America): assisted in directing and coordinating local vendors, venue representatives, translators, and runners to ensure dressing rooms and production offices were properly furnished, decorated, and stocked according to the rider; ensured costumes were properly maintained and prepared for every show; and assisted in quick changes backstage during the show • Overcame cultural communication boundaries abroad in a business/entertainment setting.• Maintained positive relations between client and stylist by working together to determine wardrobe most beneficial to each parties’ desired outcome.

Los Angeles

• Stylist assistant to lead stylist, Nicole Janowicz, to create eclectic, chic, and one-of-a-kind looks for celebrity clients for red carpet events, world concert tours, award shows, music videos, album packaging, editorial photo shoots, and private weddings • Assisted in the costume design for Backstreet Boys “In a World Like This” World Tour for all 4 members of BSB, dancers, and background musicians with on average 7 costume changes per person • Toured as Assistant Wardrobe Manager on the “In a World Like This” World Tour around the world (Europe, Asia, Australia, and South America): assisted in directing and coordinating local vendors, venue representatives, translators, and runners to ensure dressing rooms and production offices were properly furnished, decorated, and stocked according to the rider; ensured costumes were properly maintained and prepared for every show; and assisted in quick changes backstage during the show