Lead acquisition and innovation strategy for digital channels including site, mobile, and paid media

Chief of Staff and Strategy & Business Planning for the Partnership Marketing & Data Capabilities team within U.S. Consumer Marketing. Focus includes driving prospect acquisition and customer growth for Delta, Marriott, Hilton, and Platinum Financial Services products, and distribution channels. Passionately supports the team in recruitment, team engagement, planning and inclusion & diversity efforts.

Focus includes generating awareness and consideration for the Delta Co-Brand portfolio through public relations, social media, events, and above the line marketing as well as foundational marketing elements for the portfolio.

FacebookState Street Global Advisors Mondelez International - Dentyne Ad Council / Feeding America Kraft Heinz / SmartMade Frozen Food

Nikon - traditional and digital hybrid working as part of the MRM//McCann team.Jose Cuervo

Research company-wide giving strategies and trending social innovation implementations in emerging markets. Assist in coordination of pro-social programs including The More You Know campaign, NBCUniversal Foundation, and environmental initiatives. Update and develop marketing presentations.

The GlaxoSmithKline account included alli, Aquafresh, and Nicorette. As an Account Management Intern, I researched competitive for all three brands, then applied information to develop competitive brand audits and reports, communication analysis boards, and quarterly deck. I also collaborated with group coordinator to carry out tasks such as formulating daily and weekly calendars, organizing competitive research and expense binders, assembling presentation decks, and preparing meetings.During this time I developed a better understanding of other departments through eye opening and engaging shadow experiences with Account Planners, the Disruption Team, and Copywriters.