Director, Digital & eCommerce Retail dot.com & Store Brands

Coaching to help goal driven women who feel "stuck", shift their reality and guide transformation and healing via a holistic and functional nutrition approach. Delivering sustainable lifestyle changes to improve your overall health and happiness. Experience with Chronic disease, Lyme, Hashimoto's, Thyroid Health, Gut Health, Hormone Health & Metabolism

• Drive sales performance, market share, and brand representation/discoverability for e-commerce channels with key retail partners, specifically Target & Kroger. Responsible for the creation and execution of an annual joint business plan, data access/KPI-tracking, sharing, and translating category/shopper insights into actionable plans, and addressing all retailer specific requests/requirements. Owner of eCommerce/Omni account growth & category dominance.• Led Retail Media Group partnerships and annual negotiations. Optimizing media budgets to drive optimized P&L investment mix, improved measurable ROI occasion based, event-centric & always on marketing approach. • Champion ‘Category First’ attitude and develop plans to drive demand and conversion in the OMNI Space. Leading eContent and OMNI Promotional Campaign Strategies, such eSearch, media planning and Digital Shelf content strategy with retail and 3rd party vendor partners. • Identify and execute relevant test and learn plans to improve business performance, internal learnings, and capabilities

Mars Chocolate Shopper Marketing Team Lead responsible for development and deployment of Shopper Marketing’s role, structure, knowledge, tools and capabilities throughout the organization in a cohesive way that accelerates the value of Shopper Marketing. •Provide leadership in the area of strategic plan development, budget and agency management, development of co-marketing partnerships and on-going growth and development of Shopper Marketing function within organization.•Leverage “shopper focused” marketing insights and expertise resulting in irresistible shopping experiences for retailer’s shoppers and the Mars brands.•Collaborate with key customers to build mutual value – focused on ensuring our brands drive category growth, market share and profitability for our customers and the organization. Additionally, two Key areas of responsibility in supporting the Target retailer: Shopper Marketing Development and Execution as well as Merchandising Strategy and Development. •Lead integration with Target and brand strategies to develop shopper marketing tactics and relevant merchandising solutions on-shelf and off-shelf within the front end, center store and unique adjacencies that lead to higher off-take and consumption of the Mars brands.. •Utilize category, consumer, shopper, and retailer insights and post program analytics to drive continuous improvement.

Developed Shopper Marketing Solutions for Coca-Cola’s Non-Carbonated beverages that were grounded in shopper insights and needs of the Target retailer. •Led integration of customer strategies and business plans with Coca-Cola brand leads. •Built and fostered the development of key marketing and merchandising relationships. •Collaborated with CCE National Sales Executives to drive “end to end marketing” plans which create value and differentiation for the Target guest. •Initiated and developed Multicultural relationship between Target (marketing and merchandising) and Coca-Cola which resulted in being awarded one of Target’s Strategic Multicultural partners in 2008.

Lead the execution of Red Baron & Tony’s pizza snack brand marketing programs in the areas of consumer promotion, special events, coupon, sales communication, and analytical support to senior brand management in the areas of trend analysis, sales analysis, financial analysis and syndicated research analysis •Developed Red Baron “Singles” sub brand and on-going brand strategies. •Led advertising and promotions agency in developing and executing annual consumer communications programs. Co-led consumer integrated snack event leveraging the celebrity brand endorsement of rising country singer Julie Roberts resulting in 23% increase in sales. •Developed and launch new products based on consumer insight. Responsible for product final formulation, forecasting, product P&Ls, packaging, launch plans and distribution plans •Manage and execute marketing programs to budget in the areas of consumer promotions, advertising, product innovation, new product development, trade, co-marketing, and sales contests.