Danielle Johnson, Mba Email & Phone Number

Atlanta, Ga, Us

o Spearhead global media strategies and initiatives to align with The Coca-Cola Company’s objectives, focusing on enhancing media performance across North America.o Innovate media processes and services, resulting in improved performance metrics and operational efficiency.o Develop and execute comprehensive media sourcing strategies for both direct and indirect media investments, ensuring alignment with corporate goals and maximizing value.o Drive cost-saving and productivity initiatives, contributing to the efficiency and effectiveness of media and connected commerce teams.o Build consensus amongst key stakeholders to support media initiatives, ensuring collaborative and successful program execution.

New York, Ny, Us

o Led paid and performance marketing teams to design and implement data-driven media strategies, achieving substantial returns on investment and enhancing brand visibility.o Developed and executed a connected commerce program that drove significant category sales for a client in the beverage category.o Managed multi-channel performance marketing strategies, optimizing ROI and brand reach through strategic planning and execution.o Produced comprehensive performance reports, deriving actionable insights to refine media strategies and drive continuous improvement.o Oversaw budgeting, forecasting, and pacing, ensuring effective resource management and financial control.o Managed a team of media professionals, fostering growth and enhancing departmental success.o Worked alongside senior leaders to identify staffing needs and reevaluate organizational structure.

Stamford , Ct, Us

o Created and executed data-driven digital media strategies to support Spectrum’s branding, acquisition, and competitive messaging on a national scale.o Monitored and optimized media performance, tracking response and conversion metrics to enhance marketing efficiency.o Managed budgets and performance indicators to drive profitability and operational success.o Analyzed key data findings to inform media planning and optimization efforts.o Managed key stakeholder relationships (internal and external), to ensure alignment with brand objectives and delivery of strategic insights.

New York City, Ny, Us

o Managed national digital accounts across various verticals, leveraging NBC’s extensive reach to amplify client brand messages.o Developed and executed multi-platform digital media strategies to achieve client goals and maintain revenue targets.o Produced detailed performance reports and analysis to ensure optimal campaign delivery and inform future strategies.o Cultivated strong relationships with internal and external stakeholders, enhancing collaboration and campaign effectiveness.o Managed third-party vendor relationships and conducted budget reconciliations to optimize financial performance.

New York City, Ny, Us

o Executed and managed diverse digital campaigns to boost brand awareness, leveraging audience insights.o Analyzed campaign performance, providing insights and recommendations to refine brand strategies and improve executions.o Managed campaign optimization, pacing, and delivery reports, overseeing significant quarterly sales revenue.o Developed and led the campaign reporting process, including framework development and training sessions.

Philadelphia, Pa, Us

o Developed and executed comprehensive digital campaigns, integrating with radio advertising efforts to maximize impact.o Collaborated with clients to meet brand expectations and deliver creative digital concepts.o Conducted training sessions on digital products and processes, enhancing team capabilities and campaign execution.o Generated and analyzed campaign reports to assess effectiveness and inform future strategies.

o Created and managed communication materials to enhance event engagement and brand presence.o Conducted market research to optimize client website content and identify potential advertising partners.o Strategically developed and managed client social media accounts to increase online visibility and audience interaction.o Supported the production of music videos and television shoots, ensuring seamless execution and coordination.

Bala Cynwyd, Pa, Us

o Evaluated sales proposals to select optimal advertising channels for client ad placements, ensuring maximum reach and effectiveness.o Conducted in-depth research and analysis on competitors to inform strategic media buying decisions.o Assessed the performance of client advertisements across various media platforms, providing insights to optimize future campaigns.o Developed and maintained detailed spreadsheets to track ad spot costs and identify any missed placements.o Reviewed and processed invoicing to support accurate and efficient billing procedures.

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (B.A.), Advertising