Danielle Karr Email & Phone Number

Salt Lake City, Ut, Us

- Craft and execute data-driven marketing stories that leverage trends, customer feedback, and analysis to captivate target audiences and drive measurable business results.- Lead cross-functional MarCom initiatives, ensuring seamless collaboration across Marketing, Sales, and Product Management for a unified brand narrative and strategy.- Spearhead content marketing, advertising, and New Product Introduction (NPI) campaigns, ensuring alignment with business goals and customer needs.- Map and optimize the customer journey, ensuring each touchpoint delivers a consistent and engaging brand experience from initial contact through post-purchase interactions.- Champion omnichannel brand storytelling, integrating narratives across email, social media, web, and events to enhance customer engagement and brand impact.- Oversee website strategy, ensuring design, content, and functionality deliver a user-centric experience that fosters brand engagement and drives conversions.- Direct product launches, public relations campaigns, and trade show initiatives, ensuring cohesive and impactful brand messaging to external audiences.- Develop compelling content, including case studies, whitepapers, and webinars, that showcases how the brand addresses real-world challenges and delivers solutions.- Manage the marketing budget, strategically allocating resources to optimize performance and achieve business objectives.- Lead and mentor a high-performing marketing communications team, fostering a creative, innovative, and collaborative environment focused on continuous improvement and storytelling excellence.

Key Responsibilities • Strategic Planning: Developed marketing strategies, integrating public relations and events to enhance brand visibility, engagement, and support sales. • Operations Leadership: Led a cross-functional team and streamlined processes, fostering collaboration and innovation. • Campaign Management: Planned and executed multi-channel marketing campaigns using traditional media, digital platforms, and events to boost brand messaging and market share. • Media Relations: Maintained relationships with PR firms, media outlets, journalists, and influencers to secure positive press coverage, industry awards, and ensure consistent brand messaging. • Event Coordination: Managed corporate events, trade shows, and sponsorships, overseeing logistics, budgets, and vendor relationships for impactful experiences. • Content Development: Worked with teams and agencies to create marketing collateral, including press releases, articles, blog posts, social media content, and promotional materials, aligning with brand guidelines. • Performance Analysis: Monitored marketing metrics, analyze performance, and use data-driven insights to optimize strategies and resource allocation. Highlights • Led a company-wide shift in experiential marketing approach, managing a $3M+ budget to boost customer engagement and satisfaction at top shows, including ISE, CEDIA, ISC West, InfoComm, and KBIS. • Spearheaded PR campaigns and awards, positioning the company as an industry leader, increasing article output by 30%, securing features in top-tier publications and numerous top industry awards. • Implemented a social media strategy that doubled activations and engagement rates within a year. • Achieved a 60% reduction in marketing delays by streamlining operations and processes and optimizing resources. • Mentored team members, increasing productivity and enhancing job satisfaction.

Key Responsibilities • Strategic Planning: Developed and implemented strategies to enhance audience connections, brand loyalty, and customer retention. • Cross-Functional Collaboration: Aligned marketing initiatives with business objectives by collaborating with product development, sales, and VIP audiences. • Content Strategy: Created engaging content for social media, email marketing, events, and webinars. • Customer Journey Mapping: Used data insights to map customer journeys and personalize engagement. • Campaign Execution: Managed multi-channel campaigns to boost brand awareness and engagement. • Performance Analysis: Monitored key metrics to measure effectiveness and refine strategies. Highlights • Certified Showroom Program: Enhanced retention and engagement among top customers. • Snap One Awards: Deepened engagement with VIP customers. • #C4Yourself Campaign: Generated $1.2M in incremental revenue through single-day targeted promotion. • Webinar Series: Increased VIP customer engagement by 40%. • Marketing Automation: Streamlined efforts, reducing manual workload by 20%.

• Overhauled program to expand it into our company’s most successful program for VIP customers. • Innovated and developed content that took company from a “talking about us” strategy to a customer-centric, needs-based approach to content and user experience. • Created new digital experiences for VIP customers to engage with our brand. • Developed and managed designer and showroom events and trade show sponsorships. • Tracked and reported program success metrics and revenue driven by field programs. • Worked with Product Marketing and Creative to develop content and launches for showroom channels. • Performed customer research to influence our marketing content for B2B and B2C channels. • Managed Certified Showroom Dealer co-op program. • Developed brand strategy and marketing content/thought leadership content for CT industry. • Created PR content for field programs.

• Focused on email and consumables content, developing in-app, print, and email content.• Produced subject lines with the highest open rate each month, averaging 10-20% higher open rates than previous campaigns.• Presented new strategy ideas for digital content that focused on customer experience marketing messages.• Worked with the team to create more consistent messaging and brand standards as well as a new brand style guide.

Lehi

• Led creative strategy and copy development, in-app, email, and print, for brand and customer experience marketing to create a clear, consistent, and calculated voice.• Directed marketing efforts from a high-quality brand perspective and developed a net-new company brand style guide for the business.• Strategized content approach and increased email click-through rate in our onboarding series by 18%.• Communicated the Vivint experience across several customer-facing touchpoints, including the web, packaging, environments, sales collateral, etc.• Checked all copy generated by team members and offered feedback when necessary.• Brainstormed visual and copy ideas with other members of the creative team.• Built good relationships with clients and collaborated on projects.• Assisted in the redesign and content of vivintgivesback.org

• Led creative strategy and copy development to create a clear, consistent, and calculated voice• Communicated the Vivint experience across several brand touchpoints, including the web, packaging, environments, sales collateral, etc.• Helped create and execute the new brand image• Worked on product positioning/branding for new products that we announced at CES• Managed brand messaging and tone development• Directed marketing efforts from a high-quality brand perspective• Checked all copy generated by team members and offered feedback when necessar• Pushed clients towards fresh, exciting ideas• Brainstormed visual and copy ideas with other members of the creative tea• Built good relationships with clients and collaborated on projects• Oversaw the production phase and modified until everyone was satisfied• Assisted with PR materials• Helped establish the Smart Home Pros brand identity and language

• Hawthorne & Wren• Johnson & Johnson• MokiMobility• Bonneville Communications• Deseret Book• LavaSurf• Vivint• Edgewater Homes• Minutes With Me• One Good Thing by Jillee blog• Genesis Pilates• CeraVe beauty line• Pretty Darn Funny• Zumeo• Boost Innovations

• Researched medical and cosmetic dentistry for how to best market to professionals in those fields.• Created marketing materials that engage and give ownership to the consumer.• Worked with internal clients to manage timelines and projects.• Helped provide creative direction to different mediums and campaigns.• Wrote copy for email campaigns, web banners, landing pages, websites, video scripts, sales sheets, direct mailers, brochures, point of shipments, flyers, technical letters, and more.• Edited and proofread print and online materials, including marketing materials, trade show events, press releases, web copy, catalogs, and more.• Collaborated with brand managers and graphic designers to create concepts for print and online marketing campaigns.• Edited technical documents and research papers to be submitted to medical journals.• Maintained and updated the corporate editorial style guide.

Greater Salt Lake City Area

​• ​Branded, managed, advertised, and produced content material to promote products of Deseret Book​•​ Worked successfully to meet all marketing deadlines​•​ Presented new and innovative ways for Deseret Book to reach a wider customer base​•​ Managed and oversaw several creative executions of campaigns • Drove brand positioning and strengthened creative strategies​•​ Assisted in the trans-media project Pretty Darn Funny​•​ Created a music video for David Archuleta ​•​ Worked with different clients both in and out of the company​• ​Created and produced digital, print, TV, catalog, in-store, and radio material for product​• ​Composed and edited copy for all marketing and sales material​• ​Hired and worked with talent for different marketing productions​•​ Helped organize events and promotions​•​ Built and managed a Content Management System for marketing and publishing departments​•​ Participated in all marketing and communications for Deseret Book​• ​Wrote press releases, donation requests, and outreach material for a variety of projects​•​ Volunteered to assist in the seasonal store sales and promotions

• Branded, advertised, and produced materials to promote BYUtv• Wrote web content, promotional commercials and taglines • Branded shows and headed production on specific photo shoots • Wrote press releases and many other campaign-related activities

Charlottesville, Virginia Area

• Managed a team of six PR representatives on the University of Virginia campus • Launched a new laundry detergent product at the university• Managed all contact between the New York office and UVA campus• Worked as a liaison between Berry Plus and the different university departments

New York

• Worked on LG, Frontier, and Valvoline accounts• Created ideas for in-store installments as well as commercial and digital concepts

Doctor Of Philosophy - Phd, Technical Communication And Rhetoric, Summa Cum Laude

Master Of Arts, Strategic Communication And Innovation, Summa Cum Laude

Master Of Science, Technical And Professional Communication, Summa Cum Laude

Certificate, Grant Writing