Danielle Karr Email & Phone Number

Salt Lake City, UT, US

- Craft and execute data-driven marketing stories that leverage trends, customer feedback, and analysis to captivate target audiences and drive measurable business results.- Lead cross-functional MarCom initiatives, ensuring seamless collaboration across Marketing, Sales, and Product Management for a unified brand narrative and strategy.- Spearhead content.

• Key Responsibilities
• Strategic Planning: Developed marketing strategies, integrating public relations and events to enhance brand visibility, engagement, and support sales.
• Operations Leadership: Led a cross-functional team and streamlined processes, fostering collaboration and innovation.
• Campaign Management: Planned and executed multi-channel marketing campaigns using traditional media, digital platforms, and events to boost brand messaging and market share.
• Media Relations: Maintained relationships with PR firms, media outlets, journalists, and influencers to secure positive press coverage, industry awards, and ensure consistent brand messaging.
• Event Coordination: Managed corporate events, trade shows, and sponsorships, overseeing logistics, budgets, and vendor relationships for impactful experiences.

• Key Responsibilities
• Strategic Planning: Developed and implemented strategies to enhance audience connections, brand loyalty, and customer retention.
• Cross-Functional Collaboration: Aligned marketing initiatives with business objectives by collaborating with product development, sales, and VIP audiences.
• Content Strategy: Created engaging content for social media, email marketing, events, and webinars.
• Customer Journey Mapping: Used data insights to map customer journeys and personalize engagement.
• Campaign Execution: Managed multi-channel campaigns to boost brand awareness and engagement.

• Overhauled program to expand it into our company’s most successful program for VIP customers.
• Innovated and developed content that took company from a “talking about us” strategy to a customer-centric, needs-based approach to content and user experience.
• Created new digital experiences for VIP customers to engage with our brand.
• Developed and managed designer and showroom events and trade show sponsorships.
• Tracked and reported program success metrics and revenue driven by field programs.
• Worked with Product Marketing and Creative to develop content and launches for showroom channels.

• Focused on email and consumables content, developing in-app, print, and email content.
• Produced subject lines with the highest open rate each month, averaging 10-20% higher open rates than previous campaigns.
• Presented new strategy ideas for digital content that focused on customer experience marketing messages.
• Worked with the team to create more consistent messaging and brand standards as well as a new brand style guide.

Lehi

• Led creative strategy and copy development, in-app, email, and print, for brand and customer experience marketing to create a clear, consistent, and calculated voice.
• Directed marketing efforts from a high-quality brand perspective and developed a net-new company brand style guide for the business.
• Strategized content approach and increased email click-through rate in our onboarding series by 18%.
• Communicated the Vivint experience across several customer-facing touchpoints, including the web, packaging, environments, sales collateral, etc.
• Checked all copy generated by team members and offered feedback when necessary.
• Brainstormed visual and copy ideas with other members of the creative team.

• Led creative strategy and copy development to create a clear, consistent, and calculated voice
• Communicated the Vivint experience across several brand touchpoints, including the web, packaging, environments, sales collateral, etc.
• Helped create and execute the new brand image
• Worked on product positioning/branding for new products that we announced at CES
• Managed brand messaging and tone development
• Directed marketing efforts from a high-quality brand perspective

• Hawthorne & Wren
• Johnson & Johnson
• MokiMobility
• Bonneville Communications
• Deseret Book
• LavaSurf

• Researched medical and cosmetic dentistry for how to best market to professionals in those fields.
• Created marketing materials that engage and give ownership to the consumer.
• Worked with internal clients to manage timelines and projects.
• Helped provide creative direction to different mediums and campaigns.
• Wrote copy for email campaigns, web banners, landing pages, websites, video scripts, sales sheets, direct mailers, brochures, point of shipments, flyers, technical letters, and more.
• Edited and proofread print and online materials, including marketing materials, trade show events, press releases, web copy, catalogs, and more.

Greater Salt Lake City Area

• ​
• ​Branded, managed, advertised, and produced content material to promote products of Deseret Book​
• ​ Worked successfully to meet all marketing deadlines​
• ​ Presented new and innovative ways for Deseret Book to reach a wider customer base​
• ​ Managed and oversaw several creative executions of campaigns
• Drove brand positioning and strengthened creative strategies​

• Branded, advertised, and produced materials to promote BYUtv
• Wrote web content, promotional commercials and taglines
• Branded shows and headed production on specific photo shoots
• Wrote press releases and many other campaign-related activities

Charlottesville, Virginia Area

• Managed a team of six PR representatives on the University of Virginia campus
• Launched a new laundry detergent product at the university
• Managed all contact between the New York office and UVA campus
• Worked as a liaison between Berry Plus and the different university departments

New York

• Worked on LG, Frontier, and Valvoline accounts
• Created ideas for in-store installments as well as commercial and digital concepts

Doctor Of Philosophy - Phd, Technical Communication And Rhetoric, Summa Cum Laude

Master Of Arts, Strategic Communication And Innovation, Summa Cum Laude

Master Of Science, Technical And Professional Communication, Summa Cum Laude

Certificate, Grant Writing