Danielle Kavanagh-James Email & Phone Number

Singapore

Singapore, Singapore

London, England, United Kingdom

I lead the international digital business, taking full responsibility over the planning and managing of the regional sales, marketing and customer strategy for 6 global territories (Inc. APAC, Greater China, Middle East and North America). I managed the trading, marketing, merchandising and business development teams to create and deliver a localised market strategy. Focusing on assortment, CRO and CLM initiatives to increase customer penetration and market share. Key Responsibilities:• P&L Management, • International Commercial Planning,• International Customer Journey Roadmapping, • Regional Marketing Strategy, • Financial Planning & Forecasting, • Data Analytics.

I lead the digital transformation of the trading team. Re-structuring the digital division into a regional framework.I collaborated with the wider business & key stakeholders to introduce best-practices, training programmes & third party tooling to adopt a customer lead approach. I was also responsible for setting the commercial trading and digital marketing strategy across the fashion & lifestyle product divisions. Focusing on sales forecasting, funnel optimisation, CRM initiatives & seasonal brand campaigns. Key Responsibilities:• Team training & development,• Stakeholder Management, • Data Analytics,• Trading Strategy, • Digital Marketing Management, • CRO development.

Dubai, United Arab Emirates

As a founding team member at Ounass.com, my initial role was to create the merchandise taxonomy, build front & back end category logic and manage the analytical tracking of the site, ahead of the website launch in 2016.Once the site was live I developed & executed the commercial strategy. Managing the P&L of the entire site. Along with the financial trading & end to end operational performance of the website. Key Responsibilities:• P&L Ownership,• Financial & Digital Planning & Forecasting,• Data Analytics,• Brand Strategy,• CRM Management,• CRO Strategy,• Long-term Growth Planning.

London, United Kingdom

Managed the trading of the Wallis brand across all digital channels. Oversaw the UK and international sites, along with managing the business relationship with all third party vendors. Key Responsibilities:• Financial & Digital KPI Planning, • Omni-channel Management,• P&L Management,• Promotional Strategy,• Data Analytics,• UX Optimisation.

London, United Kingdom

Managed the commercial planning & stock trading of over 40 Wallis stores across Europe, North America & South East Asia. Worked with 10 international partners across franchise, joint venture & wholesale business models.Key Responsibilities:• WSSI Management,• Financial Forecasting,• OTB Planning & Forecasting,• Branch Sales & Space Planning,• Department Range Planning.

Criminology And Criminal Justice System (Ma), Master Of Arts.

Criminology And Sociology (Bsc/ Econ), Bachelor Of Science & Economics.

11 Gcse'S & 3 A-Level'S (History, Sociology & Psychology)