Daniëlle Keeven Email and Phone Number

Finance advisory consulting for startups and scale-ups. Specialising in scalable finance solutions and operational control optimisation. We tailor strategies to fuel sustainable growth. Our services, from strategic financial planning to fine-tuning operational controls, are crafted for the unique needs of dynamic businesses. With a proven track record, our team navigates financial intricacies, delivering tangible results in scalability and operational efficiency. Embracing a client-centric approach, we align finance strategies with your aspirations, fostering collaborative partnerships that optimize operations. Join forces with Lumivra for innovative, measurable impacts that elevate your financial strategy in the startup and scale-up landscape.

Strategic & Operational leadership for Accounting, Financial Planning & Analysis, Global Tax, Finance Operations, Treasury, and Payments Strategy.Strong stakeholder management, in a scale-up environment thriving through Series-D ($200M at a 1B valuation) and ProfitWell acquisition and integration. Collaborating closely with our Product and Engineering team to optimize scalability and tax compliance serving as the Merchant of Record for SAAS businesses worldwide.In my tenure at Paddle, we have operated without a CFO for a year, FP&A has been has been strategically re-positioned, Treasury is actively contributing to revenue and our banking structure has been redesigned to scale. Clear policies and guidelines have been implemented and optimization of our cost resulted in 30% cash burn decline MOM.

Global Operations for Fraud Prevention, Payroll, Payables, Receivables, Cash Applications, PSP Payments (integration), Collections, (new companies) Acquisition Integrations, Billing & Finance Customer Support.Strong cross-collaborations across the organization to shape Finance Operations in a fast-paced Tech scale-up environment undergoing hyper-growth.

Leadership for team of 160-230 team members (onsite & remote), minimizing loss of invoiced revenue, securing optimal payment solutions globally & B2B financial support.

Change management by implementation of machine learning to assess risk on outstanding balances.Building new department, processes, policies, and business model to scale small balance collection through touch-less collection.

Ramping up scalability for 200% transaction growth for the global centralized cash application team with a 96% allocation automation.

Strategic management of all finance operations for 3 resorts & time share properties, casino and spa. Leadership and management to both onsite & outsourced teams. Responsible for day-to-day accounting operations, forecasting, budgeting, CAPEX, month end close, reporting & directors/owners stakeholder management Key Achievements: Employee engagement from 76% to 95% and high 90s internal audit compliance score.

Acting Director of Finance post-opening of property. Building up controls, compliance, team engagement & establishing controls and guidance for business operations.

Responsible for all financial operations. Strategic business partner to the leadership team & management for outsourced finance operations for the resort, spa and casino. Responsible for day-to-day accounting operations, forecasting, procurement, internal compliance & audit, budgeting, reconciliations, data integrity, CAPEX, month end close, reporting & directors/owners stakeholder management

Opening newly constructed resort, building new team, strategic guidance for operations & product positioning. Running fully outsourced finance operations to India, and the US and leadership to the onsite team. Responsible for day-to-day accounting operations, forecasting, procurement, internal compliance & audit, budgeting, reconciliations, data integrity, CAPEX, month end close, reporting & directors/owners stakeholder management

Stepping in mid-financial data migration, implementation of new accounting software. Full project management of external provider, implementation, training & financial investment/budget. Building chart of accounts, and financial records of the previous year to audit-compliant reports and correct state of accounts for further investment considerations

Building of the global (corporate) P&L reporting for the casinos of the Marriott. Structuring internal controls frame work to mitigate risk & support optimal business performance. Offer analytical strategic insights on slots and table performance.