Danielle Khodeir Email & Phone Number

Australia

Meat, Seafood & Produce - Brand guardian across strategy, development and campaign execution for Meat, Seafood and Produce Own Brand portfolio: Woolworths COOK, Woolworths BBQ, The Odd Bunch, Woolworths Core- Collaborate with Commercial counterparts to identify and co create promotional opportunities for leading Fresh Own Brands via key trade marketing channels - Lead and deliver campaigns across owned and ATL channels with a focus on digital amplification, establishment of campaign strategy and creative brief development for high revenue customer proposition brands valued at +$300m - Leverage Quantium and Mintel to provide thoughtful analysis for product category reviews to ensure customer lens is applied, local and global market is considered and product ideation aligns with strategic brand/customer proposition- Onboarding new team members and mentorship of junior Marketing Assistant Achievements to date- Owned end-to-end strategic and creative planning and delivery of first ATL Woolworths COOK campaign supporting 2021 Winter launch embedding strong cross functional partnership. Social media campaign delivered platform reach of 1.08m and +6.4m impressions, with users' view average exceeding benchmarks with 82.55% viewability (vs 62%) and 24 second dwell time (vs 11.9)- 2021 COOK social media campaign leveraged Quantium segment data which identified a growth opportunity in Budget customers. 8 weeks post launch saw Budget customers grow by +5%- Successfully led and delivered 2019 Woolworths BBQ strategic brand launch campaign. Within first 3 months in market, brand delivered incremental +$6m to business. Social media brand launch campaign delivered combined platform reach of +1.2m and +11m impressions. Campaign saw users' view average exceed benchmark by +15% resulting in Woolworths BBQ used as 'best in class' creative example - Own Brand campaign lead for 2020 Disney Ooshies Collectibles campaign (first tier 1 campaign to integrate Own Brand)

Freezer and Health Foods- Brand guardian across strategy, development and campaign execution for Health and Freezer Own Brand portfolio: Woolworths Core, Woolworths Essentials, Macro, Woolworths Free From, Plantitude, Prep Set Go, Bellfarms, La Gina, Strength Meals Co - End-to-end brand and channel planning for Health and Freezer Own Brand product launches utilising appropriate owned, paid and earned platforms that align with target market - Leveraging Quantium and Mintel insights for input into category reviews ensuring customer lens is applied, local and global market is considered and product ideation aligns with strategic brand/customer proposition- Financial planning and management of $2.7m Own Brand budgetsAchievements - Secured permanent ABM position after 5 month secondment- Led Macro Social strategy working alongside Leah Itsines (500k Instagram following) as key brand advocate to grow awareness and broaden brand reach- Led creative strategy brief for new Macro Organic Frozen Fruit launch, first Own Brand range to launch across Woolworths Facebook and Instagram. Social campaign delivered combined platform reach of +1.3m and content views of +750k- Own Brand lead in first year partnering with Australian Organics as a Gold partner for 2019 Organic Awareness Month. Macro campaign featuring AO held a media value of $450k. Led development of new Macro Organic destination on Woolworths website which received +24k views during campaign period (+20k v benchmark). Campaign delivered incremental sales of $3.1m

Deli Commercial Buying Team - Management and administration of category master data across SAP system- Management of weekly Catalogue sign offs working closely with Promotional Specialists to ensure 100% accuracy - End-to-end event organisation of category events held in Woolworths Support Office - Project managed major Deli Category Range Reviews - Supported Deli and wider Buying teams in onboarding new Category AssistantsAchievements - Recognised as high performing Category Assistant - Carried out ACM responsibilities in 4 month vacancy whilst only 3 months new into business. Lead in executing promotional planning that included assurance of in store promotion management and managing changes within deadlines. Proactively increased Supply Chain engagement and risk mitigation sessions to ensure planned activity were effectively supported