Danielle Lafe Email & Phone Number

Greater Pittsburgh Region

• Top selling AE for the past 6 years, surpassing goals, and most recently leading the team in total sales at $4.758M against a goal of $3.84M (123.93%)
• Holds 3 of Poppins 5 top clients historically
• Works on Poppins largest and most complex deals with Fortune 500, Universities, Startups, etc
• Controls and guides the sales cycle from introduction to working with the PM team to ensure a successful delivery and installation
• Part of a leadership team that works with sales operations and upper management to help drive sales

• Mentored a team specializing in new market territory
• Successfully brought awareness to a new market through events and networking resulting in the expansion of a Poppin showroom
• Created and piloted an AE mentorship program that is a staple in how the company onboards it’s sales teams
• Met quarterly with the design and product team to help dictate where we put our focus for new product and priorities

Greater New York City Area

• Leverage CRM and prospecting tools and manage the full sales cycles in collaboration with SDR team and Architecture and Design channel managers, from sourcing and qualification of new prospective clients through.
• Held the highest quota among my peers and consistently exceeded
• Peer nominated to be on a committee that created rules around engagement and sales strategies

Greater New York City Area

• Pursue and develop new business through networking and deep understanding of the furniture business
• Develop and maintain a sales pipeline and accurate forecast to attain and exceed monthly quotas and present to leadership

Greater New York City Area

• Hosted 12 markets in NYC and LA to meet with existing and new accounts
• Collaborated with design team daily on new developments – “shops stores” on a weekly basis
• Demonstrated knowledge of textiles and consumer goods in product presentations
• Implemented strategies to grow major accounts and increase overall business
• Analyzed selling weekly of each account to maintain profitability
• Generated business with new leads while continued to foster relationships with previous buyers

New York, New York

• Worked daily on developing and retaining an account list of more than 20 accounts
• Sought out and built new accounts; Ex: Amazon.com, Boscov’s, Alloy, Marine Corp, and DELiA*s just to name a few
• Increased existing accounts 30-90% by forming relationships with buyers and reacting fast to business
• Actively worked with the design team in coming up with ideas by following trends through social media and shopping the market
• Followed up with buyers after market appointments and provided any information they may need
• Provided support for all buyers on their orders (i.e. UPC codes, style numbers, prices, delivery dates)

Midtown New York

• Created and managed company database of clients and prospective clients
• Coordinated and executed all follow-up calls, cold calls, and incoming leads
• Assisted with all vendor relations in and out of market
• Maintained and organized line and showroom
• Researched new client opportunities
• Organized picture packets of the line each market and sent out to buyers

Soho, New York

• Created and maintained client relationships
• Supervised staff and worked closely with the upper management to exceed monthly sales goals
• Demonstrated extensive knowledge of merchandise mix and notified clients of new and suitable product
• Achieved above and beyond individual sales goals weekly
• Replenished stock as necessary to properly upkeep the appearance of the selling floor
• Executed all promotions and in-store events including “Fashions Night Out”

Bachelor'S Degree, Apparel Merchandising And Business

Certificate Program, Retail Management