Danielle L. Email & Phone Number

Kirkland, WA, US

Seattle, Washington, United States

• Promoted to lead designer for the Cursive, Cursive Signature, and Aplenty Brands in 2022.Sole art director and production designer for Fresh private label from 2020-2022.Supported delivery of over 500 products to print.
• Designed the identity of the Cursive Signature brand for launch including presenting conceptsto leadership, leading photo shoots, and creating assets for product store pages.
• Owned products through the entire packaging life cycle including research, concept development, leadership presentations, reviews with suppliers and product managers,and finalizing for print and digital means.
• Drove the incorporation of our team into a Digital Asset Management system creating efficiencies by housing all files in one location. Researched tool systems, presented findingsto leadership, and worked with vendor on.
• Art directed packaging development with partner agency and photo studios. Provided lead artwork, refined photography with studio, and ensured corrections were accurate and complete.

Redmond, WA

• Designed digital assets for the Clarisonic website, social platforms, Google ads, and emails.Created flyers and direct mail pieces for the 2019 holiday campaign.
• Designed the assets for the 2020 merchandising displays in all Ulta and Sephora stores.
• Assisted in photoshoots and Photoshopped images to support campaigns and promotions.

Greater Seattle Area

• Created designs and templates for promotional campaigns within every store in the U.S.and Canada. Components included in-store menu panels, counter cards, a-frames, ads,and various store merchandising units and pricers.
• Designed assets for the Starbucks owned channels, which included the website and app.
• Helped bridge the gap between common issues with the design and prepress teams.
• Worked with multiple company departments to tackle large seasonal programsof 100-200 pieces on short deadlines.

Bellevue

• Created new logos and branding for multiple real estate brokers across the Seattle area
• Helped to build out marketing packages for a large redesign that is currently being implemented company wide
• Designed new pieces for several clients including: a 40 page marketing book, a global syndication piece, ads, promotional flyers, social media templates, postcards, and door hangers.

Greater Seattle Area

• Created logos and branding for the internal talent outreach teams of @Passport and Global Talent Program. Built a campaign including posters, email mastheads, Microsoft Word and Powerpoint templates, and various.
• Photoshopped and illustrated custom images for several campaigns to be used in print, web, and video formats.
• Created internal promotional posters to raise awareness of Box Fort Studios and their capabilities among other Amazon teams.

Greater Denver Area

• Handled varying levels of requests from beginning to completion involving print and environmental signage design, branding, orders, installation, an online ordering siteand invoicing for more than 100 apartment.
• Managed team’s interns and Bulk Collateral design contractors. Interviewed and trainednew staff. Served as a resource for the team on standards, strategy, and design.
• Created and implemented new strategy initiatives to improve processes within the team,ranging from print and interactive standards, step-by-step instructions for multiple programs,and design rules for common assets.

Littleton, CO

• Managed large client accounts of the City of Lone Tree, the Lone Tree Arts Center, Way Better Snacks, Petchup, and many other public entities. Collaborated with these clients to establish project timelines, design, and.
• Created art singularly or as a team, obtained feedback from client and reworked design accordingly to achieve final files for client and production of end product.
• Managed print accounts and delivery, while tracking billable information for accounting.
• Trained new employees with company standards, client interaction, and file management.
• Supported conceptualizing company names and ideas, created artwork stemming from the beginning of a company to revamping established brands. Produced art for brand identity, product concepts, package design, web.

Littleton

• Customer Service, Cleaning and Maintaining the Photo Machines, Training, Cash handling

• Monitor computers, update software, cleaning, assist students, and maintenance of the computer lab.

Bachelor Of Fine Arts, Concentration In Digital Design And A Minor In Photography

Ux Design

UX Design Course completion