Danielle Lawson

Danielle Lawson Email and Phone Number

Interim Insights and Performance Manager at Northumbria University @ Northumbria University
Danielle Lawson's Location
Newcastle Upon Tyne, England, United Kingdom, United Kingdom
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About Danielle Lawson

Danielle Lawson is a Interim Insights and Performance Manager at Northumbria University at Northumbria University. She possess expertise in market research, marketing research, strategy, project management, analysis and 10 more skills.

Danielle Lawson's Current Company Details
Northumbria University

Northumbria University

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Interim Insights and Performance Manager at Northumbria University
Danielle Lawson Work Experience Details
  • Northumbria University
    Insights And Performance Manager
    Northumbria University Apr 2021 - Present
    Newcastle Upon Tyne, England, United Kingdom
  • Northumbria University
    Senior Planning Analyst
    Northumbria University Nov 2016 - Apr 2021
    Newcastle Upon Tyne, United Kingdom
  • Northumbria University
    Management Information Coordinator
    Northumbria University Dec 2015 - Nov 2016
    Newcastle Upon Tyne
    My role is based in the Management Support and Planning team in the Student and Library Services department, which provides business support for all corporate and reporting activities across the Service.My role involves:• Leading and managing designated professional support staff within the team to ensure an effective interface between the Department and the appropriate University Services.• Supporting management in the preparation of accurate and timely management information.• Working closely with colleagues across Student and Library Services to ensure a ‘One University’/cohesive approach to Management Information activity.• Creating and implementing processes to enhance data collection using LEAN methodology and technological resources.• Creation and maintenance of databases and software for data manipulation to inform departmental strategic planning.• Supporting and coordinating effective monitoring of KPI and service level performance metrics.• Designing, developing and adapting information systems to capture, analyse and report information to support robust decision making and performance management of services.• Development of systems to support the collation, monitoring and reporting of information to and from stakeholders.• Production of working manuals and procedure documents• Provision of ad-hoc reports and analysis as required. • Provision of support and co-ordination of information as required for audit, inspection and accreditation activity.• Provision of advice and assistance to service colleagues as required.• Supporting continuous improvement within Student and Library Services to ensure achievement of efficient and effective operations and value for money.
  • Northumbria University
    Service Excellence Coordinator (Quality And Data Analysis)
    Northumbria University Aug 2013 - Dec 2015
    Based in the Management Support and Planning team in the Academic Services department, which is responsible for managing and coordinating a range of Departmental support activities. My role involves: • Leading and managing designated professional support staff within the team to ensure an effective interface between the Department and the appropriate University Services.• Providing administrative support for meetings including the preparation of agenda items and papers, the taking of accurate notes and minutes, establishing and maintaining appropriate files and records.• Developing and monitor the Department’s social media cover and produce regular evaluation reports• Developing, coordinating and administering all quality assurance and quality enhancement activities, processes and systems within the Department ensuring compliance with the Customer Service Excellence criteria.• Developing and coordinating Departmental evaluation and feedback, to inform Departmental strategic planning• Compilation of reports required by the University and Professional Bodies.• Supporting the Planning and Support Manager in the coordination of Departmental projects• Assisting with the development and provision of accurate and timely data, management information and analysis as requested by the senior management team.• Assisting with the creation and maintenance of constituent databases and software• Manipulating data to inform Departmental strategic planning.
  • Northumbria University
    Information Coordinator (Management Support And Planning)
    Northumbria University Aug 2011 - Aug 2013
    Based in the Library in a team which is responsible for managing and coordinating a range of Departmental support activities. My role involves: • Coordinating quality control and feedback mechanisms across the Department including liaising with mangers to advise, monitor and agree appropriate Service Standards.• Contributing to the development of the project planning process within the Department to support the development targets within the annual Service Development Plan. Coordinate the project planning process including liaison with staff to ensure the project documentation progresses through the agreed approval mechanism.• Supporting the Department’s research including data collection, preparation and processing of survey questionnaires, analysis of results and production of reports as appropriate.• Collection and analysis of statistical data, preparation of statistical reports, including performance indicators.• Coordination and dissemination of Departmental management information, including dealing with ad hoc statistics requests.• Preparation of the SCONUL statistical return• Contributing to the development of Academic Services policy in relation to both quality control mechanisms and the Management Support and Planning team.
  • Northumbria University
    Marketing Intelligence Officer
    Northumbria University Nov 2010 - Jul 2011
    My role was based within the Student Services department and was closely related to the corporate marketing and recruitment activities of the University. My role involved: • Design and planning of marketing research • Project management of the development and execution of marketing research activity. Including the design of ad-hoc models and analysis for strategic projects in areas such as: - the monitoring and analysis of enquiry trends; - market positioning, image, brand awareness; - full competitor analysis; - student choice, decision making cycles; - market trends; - influence of key stakeholders; - the effectiveness of promotional activity, campaigns and literature. - development of reporting systems • Undertaking analysis, interpretation and making recommendations on the basis of marketing information/research.• Contributing to strategic and business planning activities • Ensuring that; consistently high standards are achieved in all marketing research activities; and, university policy and procedures relating to corporate identity are followed in all research activity.• Assisting in selection of the University’s external suppliers.• Representing Student Services at relevant committees or meetings • Liaising with external suppliers
  • Think M. Ltd
    Research Executive
    Think M. Ltd Sep 2009 - Nov 2010
    think M. is a strategic marketing and market research agency in Newcastle upon Tyne. My role in the company involved: • Planning and delivery of a diverse range of research projects• Client side project management• Brief and proposal writing• Desk research and database searching• Writing of questionnaires and topic guides for qualitative work• Conducting primary research including; interviewing, surveys and focus groups• Data handling, analysis and interpretation• Creative results presentation• Processing and analysis of data/drawing conclusions and making recommendations• Support in the strategic market planning process• Establishing marketing vision and future opportunities

Danielle Lawson Skills

Market Research Marketing Research Strategy Project Management Analysis Marketing Strategy Business Planning Marketing Project Planning Social Media Data Analysis Strategic Planning Research Marketing Communications Event Management

Danielle Lawson Education Details

Frequently Asked Questions about Danielle Lawson

What company does Danielle Lawson work for?

Danielle Lawson works for Northumbria University

What is Danielle Lawson's role at the current company?

Danielle Lawson's current role is Interim Insights and Performance Manager at Northumbria University.

What is Danielle Lawson's email address?

Danielle Lawson's email address is da****@****ail.com

What schools did Danielle Lawson attend?

Danielle Lawson attended Newcastle University, Walbottle Campus Technology College.

What skills is Danielle Lawson known for?

Danielle Lawson has skills like Market Research, Marketing Research, Strategy, Project Management, Analysis, Marketing Strategy, Business Planning, Marketing, Project Planning, Social Media, Data Analysis, Strategic Planning.

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