Marketing Specialist Iii
CurrentCreative Content and Communication:- Utilize in-house data warehouses to research and select targeted demographics for campaign development; create data files and analyze reporting- Plan and execute direct mail/email campaigns promoting the credit union products and services.- Collaborate with marketing/communications agencies for collateral creation and campaign implementation- Responsible for the copywriting, design and implementation of monthly electronic newsletter to the… Show more Creative Content and Communication:- Utilize in-house data warehouses to research and select targeted demographics for campaign development; create data files and analyze reporting- Plan and execute direct mail/email campaigns promoting the credit union products and services.- Collaborate with marketing/communications agencies for collateral creation and campaign implementation- Responsible for the copywriting, design and implementation of monthly electronic newsletter to the membership through an online platform- Coordinate all monthly creative for in-branch, digital and web display - Provide guidance to Marketing AdminWeb, Digital & Social- Experience using content management system to make edits to website- Coordinate, manage and facilitate all creative marketing ads, including coordinating copy and proper disclosures on credit union’s homepage- Assist with monitoring social media channels and responding to member feedback as neededProjects & Events:- Serve on project teams to assist with the launch of new products, new services and new experiences; act as Marketing representative in collaboration with internal project management teams- Schedules, organizes, promotes and manages all events Show less