Led client engagement, acquisition, branding, marketing tech and partnership strategy for the launch of a cutting-edge Relationship Rewards program to drive customer loyalty and long-term value.

Supported Executive team to lead strategic initiatives aimed at delivering end-to-end modernized channel experiences for consumer banking and retail including transformation of online banking, mobile banking, and sales/service platforms (Salesforce). Built and led an agile team of 70+ Business Analysts and BA Managers, collaborating closely with Product Owners/Managers and leading development crews to define, build, and launch innovative digital solutions that reimagine the customer experience. Drove comprehensive employee experience strategy, encompassing talent development, engagement, recognition, crew optimization, and onboarding programs to boost productivity and collaboration.Served as the Executive Sponsor for the Product Innovation Development Program and Summer Internship Program, building the next generation of talent and advancing cutting-edge product solutions.

Led firmwide campus recruiting and campus diversity recruiting strategy for PNC's 10 Full Time Early Career Development Programs and 16 Summer Internship Programs across the country. Managed high performing team of Recruiting Managers, Recruiters, Diversity Specialists and Coordinators delivering a best in class recruiting experience and award winning internship program. Spearheaded the implementation of advanced recruitment technologies to enhance our candidate experience and sourcing pipelines such as HireVue, RippleMatch, etc. Redesigned and led Campus Recruiting marketing and communications strategy, positioning PNC as a top choice for emerging talent.

Led a team of recruiters, coordinators and diversity specialists that run all aspects of full time Development Program campus recruiting process, Summer Intern campus recruiting process, campus diversity recruiting strategy and summer intern program for PNC's front office lines of business and HR: Asset Management Group, Asset & Liability Management, Corporate & Institutional Banking, Retail and Human Resources. Partnered with line of business leadership to develop creative and customized campus recruiting strategies that meet changing business needs. Includes process, timeline, school selection and school management, line of business engagement, specialized events, marketing, etc.Manage overall campus diversity recruiting strategy for all line of business development programs and internship programs. Includes in house diversity summits, partnership with PNC diversity recruitment team for national diversity partnerships, HBCU recruiting and candidate relationship management.

Ran full cycle Campus Recruiting process for PNC's Corporate & Institutional Banking division, including Full Time and Summer Intern recruitment. Managed PNC's relationship with over 15 target colleges & universities. Extensive small and large event planning experience.

Extensive social media knowledge - researched and developed Federated's social media plan in partnership with external agency. Assisted in both internal and external communications. Managed internal communication projects regarding employee events and engagement. Prepped executive talent for media appearances and advertising.