Danielle Li Email & Phone Number

Beijing

Creative Management- Creative cook & production, including Company Story video, Customer Story video, Offer video, et. - Schneider-Electric Branding Transition 'Life Is On' Campaign creative management - Branding Transition 'Life Is On' Campaign KV design, image management, assets management- Branding Transition 'Life Is On' Campaign corporate video localization, H5 design and production, web & print advertisement design and production. Integrated Marketing Communication-Schneider-Electric Branding Promotion Online Movie Plan & Production -Schneider-Electric Global Campaign Integrated Marketing Communication Plan & Executive-Schneider-Electric China Key Initiatives Integrated Marketing Communication Plan & ExecutiveBrand Management-Schneider-Electric brand management -Brand assets management-Marketing communication tools management- Office Logo change program, including vendor bidding, execution, monitor onsite, production deliverBrand Strategy Buildup & Executive-Schneider-Electric long term & short term brand strategy -Schneider-Electric brand cooperation -Schneider-Electric brand executive

Beijing

Lead Marketing Campaign - Global XEE (Experience Efficiency) campagin (Schneider Electric Global 1st cross country event: 3 cities in China, 2000sq.m per venue, 7500 vistors total)-China Univertisy Campaign (Increase brand awareness in 10 university)o Lead and design programo Launch advertising in 10 universitieso Online & Offline activity design- China & French Festival (Schneider-Electric as silver sponsor)o Design integrated marketing communication plano Cooperation with French EmbassyContributor Of SE Brand Strategy- SE Brand 3 Years Strategy Key Contributor- Concept & Content InputMarketing Intelligence Manamgement- Competitors‘ marketing activity monitoring- Competitive SOV monitoringLead Marketing Survey -Global brand awareness survey - Global How Hear Why Buy survey -China customer insights survey -China B2C campagin performance surveyLead 25th Anniversary Program- Schneider-Electric 25th Anniversary Program Promotion plan & executive in ChinaPerformance: - 3 times gained quarterly outstanding performance personal rewards- 1 time gained quarterly outstanding perforamnce team rewards

Beijing

Lead Survey:- Global LTC (listen to trade customers) project leader, Lead Project: - CDMA models product portfolio competitive analysis, work with Operator team (China Telecom Account Team) and R&D team.- Applications of Come with music using experience analysis- MTK application solution benchmarking analysis- App. Store Business Model analysisMarketing Analysis:- Support CDMA team to understand product portfolio competitive situation.- Support top managers to present in China Management Team meetings. - Support China management team to plan and create Ovi Store strategy in China market.- Support HRD team to provide Integration Solution Sales Materials for Sales Team (Direct Retails Team, Operator Account Team, Distributor Account Team)Vendor Management:- Work with external and internal resources to deliver monthly market intelligence gathering and dissemination to China team and global team. Fully support local and global team to get insights of PRC market. Sales Performance Analysis- Serve internal clients experience- Werekly, Monthly, Qarterly Track Sales Performance- Support senior management team to decide PRC Channel strategy, product strategy and marketing strategy.

Beijing

Serve internal clients experienceSupport local and global team to get markets intelligence information. Reguarly reports devliery. Data analysis and business analysis. Deliver monthly intelligence report and markets analysis.Custmoers database collection, competitors database collectionSetup networks with industry associationDuPont internal trainings:  6 sigma GB LAMP (Leadership and management program) Target development

Beijing

Serve clients experienceMarketing rearch and data analyze. Regular deliver monthly reports and customized projects. Regular communicate with key players to gather markets informationLead customized projects about competitive sitation analysisQuantity and quality analysisPerformance:Received Outstanding Performance Award in April, 2004 Received Fellowship to work at Singapore (AP headquarter) and Malaysia for two weeks in March, 2005

Beijing

Channel & Order managementUnderstand PC industry, sales channel, marketing activities and consumers‘ trends.

Master'S Degree, International Business

Bachelor'S Degree, Marketing Business