Digital Media Strategy - Social, Digital, and Programmatic for Clinique -> ELC Portfolio - currently activeDigital Media Strategy - Social, Digital, and Programmatic for Visa - 3 monthsDigital Media Strategy - Social, Digital and Programmatic, and Search for Intuit brand - 10 months

Digital Media Strategy - Social, Programmatic, and Search for Intuit brand & Quickbooks

Digital Media Strategy - Social, Programmatic, and Search for Quickbooks

Digital social media strategy for Prudential

- Manage and optimize Pay-Per-Click e-commerce campaigns with AT&T- Monitor pacing and budget to ensure correct spend on multi-million dollar campaigns- Develop long-term strategy on client objectives in order to achieve KPI goals- Curate weekly and monthly conversion data to build creative reporting- Extract data across multiple marketing platforms to measure conversion rate- Manage relationship with partners/vendors to keep an open and cooperative communication

- Create original content for social platforms including Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, and more.- Manage between 15-18 clients social media platforms and campaigns. Some notable client industries include: real estate, home improvement, food/beverage, and more. - Responsible for managing a team of interns, content creators, and engagement coordinators.- Monitor daily social media activity and respond to consumer questions on a timely basis.- Communicates with Account Managers in regards to client’s social media successes andareas of improvements.- Receive and review clients’ weekly analytics. - Contributing member to short/long term projects on PM team

- Create original written and visual content.- Analyze weekly and monthly social media analytics.- Create comprehensive brand analysis and assess competitors.- Create marketing tactics/slogans for L.E.I. Jeans.

Assisting in public relations in the beauty and lifestyle department.

Assisting in public relations needs for clients in the entertainment industry by pulling together press kits, sending out press releases, assisting in event planning, creating social media marketing plan and implementing it, & attending field related events.

Assisting in website management, data submission and event planning.