Danielle Lim Email & Phone Number

Manage schedule and work closely with key functional team members within Product,UX, Trade Marketing, Insights and Sales Teams to deliver and own the followingo Devise and execute all automated Agent Lifecycle campaignso Master marketing automation tools i.e. act as in-house SME for marketingautomation, including governance/compliance (training provided)o Segment and Conduct A/B tests, lead scoring and progressive profiling and deviseengagement tactics across channels, primarily using eDMS, on-site and in-app pushnotifications to drive and meet agent lifecycle goalso Be result-driven, build dashboard, and develop best practices playbooks for campaigns anddocument processes, A/B tests and tactics that worked

30 Teban Gardens Crescent Singapore 608927

• Planned, strategized and executed events to increase awareness and acquire new leads for BMW M series, ALPINA Singapore, Aftersales Service, BMW Lifestyle and Munich Automobiles • Took ownership to execute both online and offline marketing campaigns, such as: Test drives Overseas driving experiences External sponsorships and collaborations New car launches (to acquire new leads and prospects) Executed online promotions, announcements and event invitations through eDMs(specific target group) Managed, maintained and tracked social media content and advertisements -Facebook, Instagram and YouTube Crowd engagement through social media outreach—e-contests and activities to increase Facebook page and posts likes, traffic and interactions• Tracked and analyzed budget and effectiveness for organized marketing campaigns and events • Supported and enhanced relationship with loyalty buyers via engagement activities, such as: Customers' birthdays BMW M Club activities • Attended to customers’ inquiries, questions and complaints for customer retention • Conducted and analyzed surveys- post event and customer satisfaction • Analyzed marketing and business intelligence data with Microsoft CRM Dynamics and Autoline CRM

- Generated brand stickiness, promoted repeat purchases and advocacy of existing buyers viaregular online and offline communications and activities- Cultivated loyalty and advocacy with buyers through engagement activities- Responsible for online member portal and digital marketing to recruit and retain members- Analyzed data usage and data quality of marketing and business intelligence data- Segmented database for omni channel to deliver promotional messages

Education record

Education record