I work closely with our Marketing team to coordinate and execute promotional, launch, and general marketing content on Brookstone.com. I’m also the project lead for several content-related initiatives relative to Brookstone’s eCommerce business.Main Responsibilities• Execution of all promotional and marketing content assets on Brookstone.com including homepage, category/search pages, global slots, enhanced product pages, category landing pages, and static pages.• Planning and implementation of new templates and landing page concepts in collaboration with eCommerce, Marketing, and Web Development teams• Management of special projects (web page redesigns, mobile app, store locator, store pages)• Homepage reporting and analysis• Assistance with site operations, maintenance, UAT testing, and archiving historical data

I was responsible for the overall management, maintenance, and merchandising for the Home & Entertainment categories on Brookstone.com. My job was to use reporting data in conjunction with current trends and company initiatives to create an optimal shopping experience for Brookstone.com visitors.Merchandising Responsibilities: -Assign categories and cross sells to incoming retail and drop ship products for the Brookstone eCommerce site-Monitoring and maintaining categories and product page information on an ongoing basis for optimal presentation and conversion-Identifying assets that are missing or that do not meet company standards of quality and completeness for the site. -Building boutique categories as needed (targeted gift/seasonal/promotional landing pages, etc.)-Manage on-site search-Regular use of Omniture as a tool to guide merchandising & product page enhancement initiatives, as well as analysis of internal reports-Perform product information and graphic updates as neededAdditional Responsibilities:-PowerReviews: Responsible for removing inappropriate reviews as necessary. (Previous experience with weekly/monthly PowerReviews data reporting and reporting/analysis of BizRate surveys.)QR Codes: -Responsible for creation of QR codes when a need should arise.-Manage QR codes for catalog and coordinate/lead in-store initiatives. -Designed a "Visual" QR Code currently used for all company QR needs.Additional Skills & Experience Acquired: -Basic HTML-SEO (use of Google Adwords)-Omniture-UAT (User-Acceptance Testing) of Brookstone.com-Site content management platforms: ATG, Demandware-A/B testing interface (Monetate)-BizRate, PowerReviews

My primary responsibility was to maintain active and historical information for in-store displays, compiling and organizing all necessary details into spreadsheets. Other duties included communicating directly with third-party vendors regarding concepts and orders, working on plan-o-grams, setting up Retail Supply Notifications (RSN's), and analyzing store survey results. I was also assigned miscellaneous projects on a regular basis in assistance to the Visual department. One project included the use of InDesign to create a document outlining the display design process.

Main responsibilities as Trend/Fashion Specialist: Floor merchandising, inventory control, communication with upper management and corporate staff, communication with fellow associates and customers, and all other operations in the Fashion Department. Additional duties as a sales associate:POS coverage, customer returns, maintaining store cleanliness, providing customer service to patrons on the sales floor, and register audits/closing procedures at the end of the day.

Worked with the producers of Word of Mouth - writing, posting, editing content for the show. At the end of my internship, I produced my own segment based on a study of survivalists by Personal Finance Writer Blake Ellis of CNNMoney. The segment aired on NHPR in May of 2012.

Wrote a script and hosted an interview for a pre-taped television segment while under the supervision of TV-13 producers. Spoke with two employees from the Nashua Humane Society regarding their upcoming Yard Sale fundraiser event. The 10-minute segment aired on TV-13 in June of 2010.