Danielle Lipira Email & Phone Number

Develop and implement long and short-term strategic marketing and media plans for business lines, including its product offerings, ensuring uniformity in company brand, voice and messaging.Conceptualize and oversee the development of marketing and sales materials such as web content, print and digital, social media, print collateral, email and direct mail campaigns and video.Communicate to internal audiences on upcoming marketing and communication initiatives that support business line growth.Partner with the Risk Management and Compliance teams to ensure the company’s compliance and vendor management requirements and standards are achieved.

Torrington, Connecticut, United States

Develop digital marketing and paid media strategy and ensure ongoing growth and profitability of managed partnersWork closely with business owners at all levels to ensure content is accurate and universalOwn and manage the content creation process across social channels (Facebook, Twitter, and LinkedIn) to achieve high-quality engagements, increase brand loyalty, increase website traffic and indirect revenue through organic and paid placementSet production schedules responsible for assisting the team with the creation of digital content (ex. static, animated and short-video content) in partnership with eternal agency

Stamford, Connecticut, United States

Stamford, Ct

Stamford, Ct

Provided digital strategy for website designs and redesigns, primarily in the financial services industryAssisted in the development of creative briefs and presentationsMaintained weekly status reports, leading internal and client weekly status meetingsIdentified and initiated steps to mitigate risk and solve any project issuesPartnered closely with Project Management and managed a complex schedule of client deliverables, timelines and budgetsAssisted in the strategic development of SOWs, as well as accurate billing, forecasting and financial management of accountsCreated new site architectures utilizing best practices for SEO and usabilityConsulted with clients on opportunities and execution of digital tactics including but not limited to SEO, email marketing, social media, analytics, and content

Greater New York City Area

Created and executed campaigns primarily for iOS store and Google Play and actively strategized to drive conversion and early engagement for customers in CelebFood and CelebWatch apps.Developed and implemented conversion-marketing strategies (A/B testing and multivariate) that will drive the conversion of prospects to subscribers.Worked with Product Management and Development to deliver requirements and release new functionality to further the app acquisition channel.Worked with cross-functional Marketing partners to ensure a consistent end-to-end customer experience.Developed and implemented new Marketing strategies based on changing business priorities.

New York, Ny

Partnered with clients constructing marketing and pricing strategies to increase revenue from their international business with both global and localized approaches.

Stamford, Ct

New York City, New York

Recruited, managed and developed publisher relationships on behalf of advertisers, communicated expectations, shared best practices, disseminated offers and promotions, and provided account updates to an advertiser's largest/most important publishersParticipated in building and presenting the advertiser strategy presentations and quarterly business reviews of resultsIdentified new sources of revenue on behalf of clients by extending reach through new publisher relationships and how to better optimize campaign results through interpreting standard and custom reports