Danielle Logacho Email & Phone Number

Schaumburg, Illinois, United States

Schaumburg, Illinois

Downers Grove, Illinois

Key Accomplishments • Served as managing editor for three issues of university magazine • Researched, wrote and distributed over 200 issues of weekly internal newsletter • Authored numerous top-performing blog posts • Developed internal communications style guide • Trained colleagues across the institution on brand and voice • Led communications efforts for a number of high-profile initiatives, including the rollout of a new undergraduate nursing curriculumResponsibilities• Support the university’s marketing and student success goals through effective, accurate and creative communications- Work with colleagues across the institution – from junior staff to executive leadership – to understand initiatives - Synthesize information into comprehensive communications plans- Draft messaging to leadership, colleagues, students, alumni and external audiences (social media)- Obtain all necessary approvals- Format and distribute communications using a variety of tools, including Eloqua marketing automation platform for student emails• Craft blog posts and magazine articles that strengthen the university’s reputation and brand awareness- Select topics and locate appropriate subject matter experts from within the university community- Identify faculty, students and alumni with an interesting personal story that intersects with the university brand- Conduct in-depth interviews- Use skills as a storyteller to draft compelling, readable and shareable content• Collaborate with compliance and legal departments to ensure materials meet standards and follow policy• Uphold brand standards and organizational voice • Ensure accuracy of materials and adherence to AP and house styles• Participate in content planning meetings and contribute to editorial calendar• Shoot video for internal communications and presentations• Serve as a trusted collaborator on confidential projects

Downers Grove, Illinois

Lombard, Illinois

Activities• Write print and online marketing communications materials, including press releases, corporate invitations, sales letters and newsletters. • Revise text from other writers in order to improve clarity or implement a different tone.• Edit for grammar, usage and style—ads, sales brochures, web sites, direct mail and other corporate and marketing pieces.• Review multiple rounds of text, from initial draft to final layout.Highlights• Long and short form, for corporate and nonprofit audiences.• Entrusted, since 2008, with copyediting the annual report for one of the world’s largest aircraft manufacturers.• Extensive experience revising text from “non-writers” and non-native speakers of English.

Austin, Texas

• Served as principal writer on agency’s longest-running account.• Wrote long and short copy, including newsletters, ads, brochures and web content.• Proofread approximately 80% of agency’s marcom projects.

Ba, English And Spanish

Activities and Societies: Phi Beta Kappa, Year Abroad in Ecuador (1994–1995)

Ma, Comparative Literature