Accounts: Air New Zealand, Intuit, Anthem, Pandora Jewelry, Sally Beauty - Lead copy and content creation strategies that best align with platform best practices to ensure content success - Create and manage content calendars while providing creative feedback and revisions Implemented five new betas and alphas on Snapchat, LinkedIn and Reddit that increased video completion rate by 67% while decreasing CPMs by 62% for multiple clients     -Create and present detailed social strategy, tactical and reporting plans that accurately portray client’s media brief and campaign goals - Present numerous cross-platform and result driven case studies and industry updates across agencies to guide social approach- Coach and develop teammates by giving consistent feedback, weekly mentor meetings and providing resources to guarantee their success

Accounts: Air New Zealand, Intuit, Mastercard- Launched, tested and optimized paid social campaigns over $5MM in media spend against client’s key performance indicators across all social platforms · - Assisted with the strategy and execution of Mastercard’s successful ‘Red Ball’ and ‘The Open’ campaigns that performed above platform benchmarks and increased engagement rate by 45% - Presented client facing tactical media plans and comprehensive analysis of campaign results and learnings- Managed all day-to-day budget and billing activity inclusive of Prisma management, pacing, draft billing approvals and invoice reconciliation

Account: Red Bull- Executed campaigns up to $10MM including budget designation, creative delivery, tag implementation, and report pacing through communication with partners, clients, traffic and finance departments daily- Initiated Digital, Social, SEO and OOH strategy & media buying for “Red Bull Brand Love “and “Can Love” campaigns nationally- Centralized all communication across wider agencies leveraging media timelines and content calendars to ensure campaigns and deliverables are managed correctly- Lead weekly status meetings to inform client on overall campaign media objectives, timelines and results

Worked under the Senior Product Manager proofreading and contributing input to UX samples before sent to clients Created Facebook and Twitter apps to promote respectable brands products and promotions Used all social media outlets (Twitter, Instagram, Tumblr, Pinterest, Snapchat, Facebook) in depth to stay up to date with Fanscape’s clients latest news and obtain user feedback Created and managed production schedules of current projects apps and promotions Implemented social media strategies to target specific audiences for international brands such as Snickers, Blue Diamond Almonds, Mars, Game Stop, AT &T

Researched artists by reviewing articles online and in printed format and browsing music blogs and websites Created expense reports and kept track of receipts Performed administrative tasks such as answering phones, filing documents, monitoring incoming and outgoing mail, scheduling staff meetings, making reservations for office space and ordering food and beverages as needed Processed clippings and press releases of the labels current artists Used Facebook and Twitter to find and research up-and-coming artists and generated report using Google Doc to be submitted to upper management

Worked closely with marketing associates on promoting upcoming showcases, artists, and events using social media Created flyers, and gave presentations to UCLA students to inform them about on-campus events Promoted events at residential dorm meetings, on Bruin Walk, and to various student groups to ensure CAC presence on campus Composed reviews of several CAC events monthly to be published on the Commission’s public blog