• Maintained relationship with client portfolio and coordinated marketing initiatives through multiple channels• Analyzed social media, PPC, & SEO success through monthly ROI calls and formulated strategies to strengthen online presence• Worked with account managers to execute and manage paid social campaigns for all strategic accounts• Partnered with the Director of Social Media to lead social initiatives company wide• Supervised a team of 10 content writers

• Supervise a team of 4 junior specialists, assigning tasks and motivating them to meet deadlines • Responsible for hiring, training, and evaluating new junior specialists in my department• Manage & maintain the company's key accounts • Meet regularly with interdepartmental managers to discuss product issues and recommend product improvements

• Manage a group of 30 clients• Create content for clients' Facebook sites that constantly engage with their fan base• Maintain clients' online reputation on social platforms (Google, Yelp, Cars.com, Facebook, etc.)• Analyze individual client performance and evaluate based on social goals• Continually engage in emerging social media practices

• Assisted in rebranding the company by matching marketing channels, brand image, and voice to the new flagship store • Coordinated the distribution of PR materials to the public by generating content for company’s social media pages and blog sites• Developed the film and media needed for YouTube videos used on advertisements, social media, and company website• Managed social media updates and fan engagement across company’s Facebook, Twitter, Pinterest, & Blog pages

• Conducted market research on product and market opportunities by identifying a suspect and prospect list of potential customers • Developed and implemented a direct mail marketing campaign that targets 3 potential customers per day• Integrated CRM software into the company’s existing ERP database to improve the relationships with current clients and create new touch points• Designed and created the marketing handouts that would be included in the company’s promotional campaigns

• Formulated and developed spreadsheets after marketing campaigns in order to measure the effectiveness of marketing efforts• Designed marketing materials using Microsoft Publisher that were used for gaining awareness about promotional events • Managed the customer relationship management database to build on new and existing relationships

• Promoted and expanded “The Night Owl” phone application which acquired over 1,400 users across campus throughout 2013• Created weekly advertisements for The Daily Iowan newspaper to increase its revenue

• Handled promotion of the company through the design and construction of a company website and Facebook page• Reconciled accounting records for mishandled transactions and errors in comparison with the company’s database• Prepared files, records, and spreadsheets for the year-end financial statements