Danielle Mason Vallejo Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

As the Canada country manager for Amazon's Devices & Services public relations (PR) team, I collaborate with a diverse team of stakeholders (both locally and internationally) to lead PR activities across the full portfolio of Amazon devices and Alexa. I help to define and drive localized PR strategy and execution, including supporting continuous device, skills and feature launches, think big ideas, and seasonal moments.

Idea Workshop is one of the most respected communications firms in Canada, known for working with international brands, challengers and new ventures to provide a full suite of public relations, marketing, and branding services designed around innovation, authenticity and business impact. As agency director, Danielle was responsible for: ✓ Senior management of the agency, overseeing strategy development and implementation for branded campaigns and projects✓ Managing cross-functional teams, ensuring agency-wide deliverables are met✓ Developing and leading communications strategies (PR, digital marketing, social media, stakeholder and influencer relations) that are on time, on budget and on brand✓ Anticipating needs while providing strategic counsel and leadership to external and internal c-suite executives✓ Architecting strategies that generate strong return on investment and that are analytics oriented✓ Managing and motivating numerous staff and direct reports, while directing campaigns across a number of sectors✓ Leading the RFP and proposal development pipeline for the agency, including from content to design to pitching✓ Danielle has also been promoted several times Key brands: - Consumer & Lifestyle: First Capital - Yorkville Village, Silk'n, Derlea Brand Foods, Fabriq, Wine Academy, Citizen Care Health Solutions- Interior Design, Architecture & Construction: Mason Studio, Scavolini, Yabu Pushelberg (departo), Montgomery Sisam Architects, Tomas Pearce, Moss & Lam, ACDO, Alair Homes, WZMH Architects, NXL Architects.- Retail, Real Estate & Life Sciences: First Capital Realty, Morguard, Watt International, Khiron - Nonprofit: Futurpreneur, The Tailor Project, Friends of the Greenbelt Foundation, Skylark Children Youth & Families, Myseum of Toronto

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. As an Account Supervisor at DDB, Danielle was part of one of the largest integrated advertising agencies in the world. In her role she:✓ Collaborated with C-level and senior management across multiple disciplines, including: the marketing, advertising, PR, strategy, social media and creative departments✓ Acted as a national account lead and senior level strategic and tactical communications planner ✓ Developed detailed budgets, including: projections, forecasting, statement of work and client budgets✓ Executed ongoing strategic ideation and strategy development✓ Development of national influencer programs and creative media relations campaigns✓ Key national media contact✓ Represented and pitched new business development opportunities on behalf of the PR department Danielle also planned, managed and MC'd the 2016 yearly Share DDB event, a charitable silent and live auction event for staff, alumni, and key clients. The event successfully raised over $25k for Ronald McDonald House and the James Lee Foundation. Key accounts: - Consumer: Agency PR lead for Capital One Canada, Volkswagen Canada, Dairy Farmers of Canada, CIL Paints, Charton-Hobbs portfolio (including: Moët & Chandon, Veuve Clicquot)

Toronto, Canada Area

As a specialist agency, ThinkInk serves high-growth companies and the technologies that drive them across the advertising, airline, loyalty, mobile, payments and travel sectors. As Regional Director for Canada and a Senior Client Services Team Leader, Danielle directed a team of staff both locally and internationally, while managing the regional Toronto office for the Miami-based marketing communications company. Danielle was responsible for developing business-focused communications strategies that enable companies (whether they were in startup mode or publicly-traded) to become highly visible and successful market leaders.Danielle's daily responsibilities included: ✓ Strategy development for earned and owned media tactics, thought leadership and content marketing. ✓ Collaborating with ThinkInk team members while writing and editing relevant content including: whitepapers, trend reports, articles, blogs, speaker presentations and case studies.✓ Directing ThinkInk PR's regional Canadian office. ✓ Staff development and training. ✓ Daily project management, while serving as a primary lead and contact for over 6 accounts. ✓ Key strategy development and agency business development. Danielle was well-recognized for her work and promoted multiple times within the company, from communications co-ordinator through to regional account director. Key accounts: - Consumer (loyalty & tech): Points International, Synchology, iSIGN Media.- Business to business: GE (Retail Finance), PointsHound, GuestLogix, Kobie Marketing. - Not-for-profit: Kula Causes, 121Giving.

Collaborating with a dynamic in-house marketing team and over 30 real estate agents to develop their personal brands, including: logo and marketing concept development, design and execution of marketing and advertising content, and internal and external communications strategies. Responsible for ensuring valid, current, and accurate Bosley branding was mirrored across the entire real estate agency. ✓ Content marketing: Writing and editing of agent bios, sales sheets, listings, and websites. ✓ Maintenance of and copy writing for Bosley Real Estate website.✓ Design and execution of listings and sales sheets in InDesign and Adobe Photoshop. ✓ Collaborating with over 30 real estate agents to develop their personal brands while maintaining the agency's brand guidelines. ✓ Planning of agency-wide special events.

Representing top international lifestyle, luxury, and travel brands to generate measurable metrics for media relations initiatives. Leading, coordinating and promoting effective product and partner communications, including for event, launches and campaigns. Consistent client reporting while ensuring coverage tracking is always up-to-date. Exposure to:✓ Planning and hosting special events, including: media tours, product launches and desk sides.✓ Account support and interaction with stakeholders including: clients, brand partners, influencers and media. ✓ Writing and development of media materials, including press releases, fact sheets, biographies and pitches. ✓ Consistent daily monitoring of media coverage and using competitive tracking software. Danielle was promoted multiple times, working her way up from an Intern through to Account Specialist. Key accounts: Tiffany & Co., Baume & Mercier, Liz Claiborne, Belvedere International, Consonant Body Organic Skincare.

PR assistant and committee board member for the annual 2007 and 2008 Ascot events.

B.A, English Literature

Activities and Societies: The Style Society, The UWO Gazette

Education record