Danielle Lucas Email & Phone Number

Newport Coast, California, US

• Create a profitable market mix of Rack, Consortia, Wholesale, FIT and OTA market segments
• Design an annual marketing plan to strategically leverage existing relationships and build new partnerships through prospecting, sales calls, tradeshows, webinars, familiarization trips and direct mail and e-mail.
• Implement short-term (within 90 day) promotion strategy to fill low demand time frames
• Re-negotiate existing contracts to maximize profitability and increase volume during need periods
• Achieved 113% of revenue targets for FY2012, 110% of revenue targets for FY2013 and 104% for FY2014
• Leader of the Year for 2013

Seattle, WA, US

• Created a cross-market sales, marketing and distribution strategy for Group and Transient sales in excess of $12 million in room revenue and $4 million in Catering revenue, annually, for a luxury, independent, boutique.
• Led and mentored a sales team consisting of 2 Group Sales Managers, 1 Conference Services Manager, 1 Catering Manager and 2 Coordinators to ensure monthly budget and production revenues are achieved
• Managed all Consortiums: negotiated contracts, strategized promotion and marketing opportunities, growing market segment YOY 85% in 2008, 71% in 2009, 13% in 2010 and 51% YTD in 2011
• Developed the luxury leisure travel market with Virtuoso and American Express Fine Hotels & Resorts to grow business 19% in 2010, 50% YTD in 2011
• Implemented preferred partnerships with key travel agencies and luxury wholesalers such as Protravel, Altour, Tzell, Entrée Canada and Elegant Resorts
• Facilitated all individual corporate travel through contractual negotiations, targeting key accounts and implementating share-shifting tactics, growing market YOY 5% in 2008, 35% in 2010 and 4% in 2011

Dubai, Dubai, AE

• Responsible for representing and selling the 50,000 square feet of meeting space to the East Coast Market
• Conducted site inspections, client visits, sales calls and off-site/on-site client events
• Negotiated rates and terms of contracts within established guidelines
• Planned details of visits and onsite execution for high-profile guests
• Serviced convention groups of all sizes in all logistical planning including managing rooming lists, completing BEOs, chairing pre-convention meetings and distributing group resumes
• Achieved 126%of annual booking quota and Fairmont Masters Award recipient

Toronto, Ontario, CA

• Member of pre-opening team
• Managed corporate bookings, clients and accounts, as well as in-house events
• Planned and executed VIP catering events
• Developed forecasting system for accurately calculating future banquet revenues
• Employee of the Month Winner and Employee of the Year Nominee

Bs, Hotel Administration, Hotel Administration, Law

Education record