Our team helps realize the power of CRM + Data Cloud + Activation, ensuring insights-driven omnichannel media delivery and measurement. We make sure marketing is led by intelligence and backed up by measurable results.

Worked in concert with the founder/CEO to lead a talented digital agency team across the development of of product launch strategies, full funnel media planning and execution, branding and influencer marketing campaigns. Implemented performance marketing principles and multi-touch attribution dashboards to optimize evaluation of upper and lower funnel initiatives.

Business problem solver, solutions creator, revenue driver, and brand accelerator.Oversee a digital planning and buying team to maximize the profitability and effectiveness of display, video and social media. Focus on programmatic buying practices to drive direct response and efficiency. Implement cross-channel programs to amplify offline activity through digital channels.Key Responsibilities:- Navigate the complex and fragmented digital ecosystem to guide clients on how to invest marketing budgets- Develop strategies and tactics considering a mix of display, video, mobile, native and social based on client objectives-Integrate with search and broadcast teams to make the most out of cross-channel touch points- Define project scopes and build teams to deliver on flawless campaign execution, management, and aggressive optimization- Conceptualize tracking methods for non-linear conversions—online-to-offline, desktop-to-mobile- Utilize intimate knowledge of DoubleClick Campaign Manager to optimize display campaign tracking structure for enhanced operations - Champion DMP use as fundamental to marketing initiatives by guiding the strategic activation framework across channels (acquisition, consideration, sales, retention)- Leverage relationships with partners like Google, Facebook, and Twitter to negotiate alpha or beta opportunities that keep our clients first-to-market- Develop data-infused direct response programs and award-winning campaigns resulting in up to 20% increases in YoY client revenue

Oversee junior media team to manage clients’ digital portfolios across display, mobile, and other online channels to maximize return on investment, messaging effectiveness, and customer lifetime value.Key responsibilities included:- Serving as main point of contact for clients across display media, tag management, and attribution- Manage and ensure fulfillment of media and creative testing road maps - Oversee quarterly business review process and delivery- Lead full-funnel digital planning, with a focus on performance/sales first - Leverage programmatic media for efficient reach and delivery- Drive YoY growth across campaigns - sales, revenue, orders

Work directly with industry-leading clients across all verticals to plan, implement, manage and optimize display media across all online channels to maximize return, results, and growth.- Developed weekly, monthly, and quarterly reporting templates and dashboards to streamline analysis- Conducted A/B testing across media providers, tactics and creative - Plan and manage evergreen direct response efforts across programmatic, networks and niche data partners - Plan annual and ad hoc brand initiatives - Field and respond to custom client analytics requests - Develop methodology to analyze path to conversion reports

Spearheaded North American demand generation planning and execution of industry-specific and cross-market initiatives driving targeted, qualified leads for SAP. During the process, developed and managed both client and vendor relationships, and negotiated media buys resulting in seven-figure savings for the client. In addition, provided support to global demand generation team, leveraging North American initiatives to drive cross-campaign efficiency.

Updated weekly performance and monthly reconcilliation reports for various OTC Novartis brands, developed POVs on relevant new opportunities, and lead emerging media research project.

Assembled powerpoint presentations for the Director of Digital Sales, designed and distributed banners for various artists, implemented grassroots marketing efforts, and developed weekly reach reports on viral marketing efforts.