Danielle Macchia Email & Phone Number

New York, NY, US

New York City, NY, US

AI Sales Platform that Increases Selling Time by 78%.

New York, NY, US

The Chief of Staff Network is the leading professional organization for top Chiefs of Staff from leading startups, enterprises, non-profits, and higher education.

Brunswick, ME, US

• Circa is the rent payment platform that eliminates the hassle of collections for multifamily operators and managers. Fully integrated with your management system and customized for your needs, Circa makes it easier for.
• Acted as an advisor and strategist to the CEO & executive leadership team, offering insights and innovative solutions.
• Engaged funders and other key stakeholders.
• Led and manages a variety of special projects, adapting to the changing needs and strategic goals of the company.
• Conducted data analysis and reporting, providing actionable insights.
• Prepared regular reports on key performance indicators and other relevant metrics.

• Assume ongoing accountability and collaborate with the CEO to generate leads, engage potential prospects, close new business opportunities, create partnerships, and upsell/cross-sell existing clients for our firms..
• Identified and connected with new companies to sell in our suite of services.
• Drove year-over-year top-line revenue growth.
• Created the Profit and Loss statements to assess new program & partnership opportunities.
• Managed all FP&A financing for all new businesses.
• Spearheaded the creation of Omnicom media strategies that support our client's growth.

Princeton, NJ, US

• At Remarketable, an ALC Company, I led the development and execution of sales and business strategies to grow the client base and increase current client spending and retention levels. Onboarded new accounts; up-sold.
• Owned the Customer Journey from onboarding to advocacy.
• Exceeded annual sales goals and new client onboarding targets.
• Designed and implemented new client onboarding and strategic account review processes that reduced implementation timelines and ensured articulation of value proposition.
• Increased renewal rates by creating and implementing strategic retention processes, identifying client issues, and defining data-driven solutions.
• Transformed new client onboarding and strategic account review processes that reduced implementation timelines and ensured articulation of value proposition.

Fort Lee, NJ, US

• Served as client-facing expert for the company’s leading and most discerning clients, including nutraceutical and hospitality accounts.
• Managed multiple client relationships and was account lead on various accounts.
• Created and directed the implementation of marketing plans, including digital, DRTV, contests and sweepstakes, direct marketing radio advertising, and inventory liquidation campaigns.
• Strategically aligned digital strategy with clients’ goals and objectives.
• Managed all aspects of accounts (negotiation, P&L, budgets, creative, media, partnerships, optimization)
• Oversaw of print and email media planning and served as a key decision-maker in media plan development.

Lyndhurst, US

Founded and developed profitable consulting, direct sales and marketing firm serving clients that included Chubb, Excel Vision, Cohen’s Fashion Optical, General Vision Services, Trivergance, and The Nutraceutical Company. Set strategy and implemented direct-to-consumer sales, integrated marketing initiatives and customer retention.

New York, NY, US

• Managed, B2C accident and health insurance programs executed through sponsored consumer relationships, including banks, credit cards, mortgage companies, and retail brokers. Accountable for P&L management. Initiated.
• Initiated channel and marketing program development and implementation for new product offerings.
• Trained, developed, and led the marketing team.
• Oversaw the lifecycle of marketing programs, including campaign design, setup, compliance, and performance analysis.
• Managed all FP&A financing for my department.
• Designed and managed the Customer Journey from onboarding to advocacy.

Boston, Massachusetts, US

• Managed call center and other live channel sales and marketing operations for high profile accounts, including New York Times, American Express, Pfizer, and Virgin Mobile.
• Optimized sales performance, including up-sell and cross-sell improvements to increase customer acquisition rates by 15% during tenure.
• Defined and established timely and relevant key performance indicators (KPIs) to identify and engage leads, increase sales volume, and determine and grow new customer acquisition rate.
• Realized a 40% increase in customer retention rates.
• Benchmarked mystery shopping/mystery calling exercises; researched best practices.

Served as a consultant in a variety of roles for this global digital advertising and marketing agency, including P&L management, client budgets, and revenue goals, vendor relationships and contract negotiations, account management, and B2B and B2C sales and marketing strategy, planning, and implementation.

Fort Lee, NJ, US

• Achieved multiple promotions for this direct-to-consumer marketing leader. Managed high-profile accounts, including E*Trade, the New Power Company, AT&T Wireless, Metris, Qwest Communications, DirecTV, and Cingular.
• Supported the acquisition of 100,000+ new customers on behalf of AT&T Wireless.
• Increased New Power consumer revenue by 30%.
• Yielded a 3% lift in conversion rate for E*Trade by developing a multi-contact conversion strategy.
• Increased monthly acquisitions from 500 to 1000+ for Metris.
• Reduced internal list acquisition operating costs for Tranzact by 33%.