Danielle Chuang Maclean, Md Email & Phone Number

Chapel Hill, Nc, Us

Durham, North Carolina, Us

Develop medically complex as well as patient-facing content for creative assets designed to address challenges posed by clinical trial staff, including recruitment, retention, and protocol adherenceEnsure medical and scientific accuracy of written materialsUtilize behavioral science principles to ensure engaging content in workshop and tip sheet deliverables, driving protocol deviations and time to first patient enrollment downAssess the training experiences, synthesizing meeting insights and continually refining strategy and content for deeper efficacy and engagementInterface directly with creative design team to translated into visually engaging assetsCollaborate with pharmaceutical clients to ensure materials address training needs

New York, New York, Us

Scientific writing, editing and data analysis to support pharmaceutical, biotech, and device clients. Develop content, including formatting, referencing, and annotation of deliverables. Create innovative deliverables and the direct project outcomes in a client-facing role.

-Curate content and maintain website for an East Coast architectural and interior design artist to increase product sales-Manage external communications with clients and customers, including composing monthly newsletter and coordinating commissions and partnerships to increase brand awareness and customer satisfaction-Analyze social data to develop strategic insights for artist to optimize consumer engagement

Boston, Ma, Us

-Compile patient-centered content for mobile app providing information on surgical procedures, complying with the Agency for Healthcare Research and Quality (AHRQ) standards for patient education materials

Boston, Ma, Us

-Developed study design for assessing the readability of patient health materials in plastic surgery, leading to a poster presentation at the ASPS Conference and 15+ publications-Analyzed and collected patient health material data for readability studies-Wrote manuscripts for several publications from the readability studies

St. Louis, Mo, Us

-Analyzed influencer data and performed secondary research to maximize impact of social media campaigns for YouTube and YouTube Kids, including Lilly Singh’s A Trip to Unicorn Island premiere, generating over 600 million impressions-Performed data analysis of competitive social media brand and retail strategy for General Motors, Frost Bank, and Google Store as part of 3-5 person teams to ensure alignment with social strategic objectives-Created and curated content for Google Store Twitter to enhance community engagement-Performed traditional public relations including pitching, media summaries, press releases, and monitoring press coverage for Teledoc to increase brand recognition and efficacy in B2B connections

-Created and wrote motivational interviewing-based content for an iPad app designed to improve screening colonoscopy rates among Medicare and Medicaid patients in East Harlem

Philadelphia, Pa, Us

-Developed multimedia content for an initiative at the CHOP PolicyLab to develop a parent-coaching program for women with postpartum depressive symptoms utilizing a social media format to enhance participation-Executed the Facebook arm of the pilot study, showing increased efficacy of the Facebook group compared to in-person participation-Led to a nomination for the Scattergood Foundation's annual Innovation Award, recognizing innovative programs, policies, products, and/or technologies which challenge how behavioral health is viewed, organized, and practiced

Philadelphia, Pennsylvania, Us

-Edited rough articles and ran final edits on daily drafts-Wrote headlines and captions-Covered Penn athletic events for the university’s independent student-run newspaper as a sports reporter

Us

-Served as primary media relations contact for the New York Mets front office, players, and coaches-Maintained media check-in, press box, and post-game interactions at games and events at Citi Field-Created daily media summaries of press coverage

Doctor Of Medicine (M.D.)

Bachelor’S Degree, Communications, Cinema Studies, Pre-Medicine

B.A. Candidate, Individualized Study, Medicine, Communication And Media Studies