Danielle Maclean Email & Phone Number

North Vancouver, BC, CA

• Marketer and strategist for various organizations. I strategize and execute marketing and communication strategy and plans to help grow businesses.
• Experience in both digital (SEO, content marketing, email, website optimization, lead generation, PR, product marketing, social media, digital advertising, brand development, analytics, etc.) and offline (out of home.

* Designing, preparing, teaching, and evaluating students on courses within the Commerce and Marketing Program (e.g., Marketing Research)

Vancouver, British Columbia, Canada

• Head of Marketing and member of Executive Team, I set the global strategy and direction for marketing and communications
• Lead a team of world-class marketers across paid, earned, shared, and owned media
• Oversee a wide variety of marketing tactics, including paid advertising, SEO, SEM, PR, social media, web, content marketing, brand management, partnerships, events, and more

Vancouver, British Columbia, Canada

In addition to the below communication responsibilities, I also lead global marketing and am responsible for developing the global marketing strategy. In this role, I touch a wide variety of marketing tactics, including PR, digital, social, web, out of home marketing, content marketing, events, and experiential marketing, as well as overseeing our global.

Vancouver, Canada Area

• Reporting into the global CEO, I lead internal & external communications strategies, augmenting PayByPhone’s identity as a global technology leader
• Oversee the PayByPhone global brand and best practices for North American & European offices; led global brand refresh project
• Lead internal communications, including developing our company's Purpose & Values, crisis communication, organizational culture transformation, global employer branding, counselling Chief Officers, and more
• Lead global external communications, including public relations, positioning our executive team as thought leaders, and training company spokespeople to deliver consistent and compelling messages

Vancouver, British Columbia, Canada

• Created a vision & strategy for best-in-class user engagement, increasing opportunities for our community to stay connected to each other and to us
• Created and optimized industry-leading programs and tools uniquely tailored to Kabam user bases, delivering efficient, responsive, and high-quality engagement
• Monitored and responded to the health of the player base in conjunction with managing all engagement programs, using data, analytics and sentiment monitoring
• Created and implemented a crisis response strategy
• Led, mentored, and grew a world-class team of player communications experts that engaged and retained our players through direct and indirect influencing

Vancouver, British Columbia

• Led the experiential and community marketing department of 15 employees, bringing amazing brand experiences to life through strategic cross-functional initiatives
• Included community influencers, social media, mobile events, retail activations, trade shows, internal conferences, and demo programs
• Worked with cross functional teams to develop strategies for campaign integration and amplification across multiple media (social, web, PR, trade, brand, etc.)
• Owned reporting and quality control, analyzing results, presenting to company leadership and creating strategic action plans
• Averaged 700% immediate and 30% long term sales lift through activations

Vancouver, British Columbia

• Responsible for ideation, sell-in, development, management and reporting of national marketing programs across Canada & USA (primary clients: AT&T, Microsoft, Samsung)
• Consistently exceeded program objectives averaging 110% of targets with detailed analytics
• Managed nation-wide teams of up to 45 employees across 3 levels concurrently
• Managed budgets up to $3 million including budget development and margin management

Toronto, Ontario, Canada

• Developed and delivered award winning integrated marketing campaigns for Xbox including digital, experiential, social media, PR, web and CRM elements. Several projects featured in Strategy and Marketing Magazines and.
• Developed and managed all social media strategy, growing the Facebook base from 5,000 to 180,000
• Built and executed strategic partnerships with aligning brands, resulting in integrated, synergistic partnerships - LG, Universal Music, Energizer, Walmart, Nivea, etc.
• Managed agency relationships (up to 6 based on project scope), ensuring fully integrated campaigns

Toronto, Ontario, Canada

• Responsible for ideation, development and execution of national marketing programs ensuring alignment with integrated marketing campaigns (primary clients Microsoft and Rogers Wireless)
• Lead teams of up to 45 brand ambassadors, Account Coordinators and Field Managers nationally to consistently deliver and exceed set objectives
• On-time, analytic reporting
• Budget generation and margin management

• Held primary responsibility for all event management for up to four hundred guests from planning through to implementation
• Responsible for recruitment, training and coordination for a full staff of fifteen while maintaining high levels of motivation
• Coordinated annual marketing efforts for the company including hotel liaising, print distribution and networking event coordination

Bachelor Of Commerce, Co-Op, Marketing Management

Vice President of Dalhousie Commerce Society Manitoba International Marketing Competition National Business School Conference Student Mentor

Ongoing

With a passion for learning, I regularly enroll in continuing education: 2024: Impact Accelerator Program - High Impact Professionals.