Danielle Magee Email & Phone Number

Los Angeles, CA, US

• Brands: Nike, Global EA FIFA, Global ABI, P&G, Old Spice, Uber, Allstate, Portugal.The Man., KFC, Coca-Cola, Participant Media, Fender
• Advisor to Senior Management: Served as client-facing production lead and trusted partner to the Portland Global HQ, Creative Directors, Brand Leads, Creatives, and Business Affairs, launching North American and global.
• Production Strategy: Pitched and sold creative strategies for budgets from $50K to $4.5M, addressing opportunities to deliver high-craft and efficient solutions.
• Global Production Management: Built and managed production ecosystems for 360 global campaigns, overseeing 9+ producers (internally & externally) across continents to ensure adherence to best practices and creative.
• Cross-Functional Collaboration: Managed workflows and fostered collaboration between creative teams and world class production partners, including Executive Producers, Directors, Editors, and Visual Effects leads.
• Progressive Projects & Leadership: - Co-founded People & Planet, with Head of Production (Matt Hunnicutt) and four team members, implementing equitable hiring practices and environmentally conscious production models.

New York, NY, US

• Production lead for various clients. Oversaw production planning and creative implementation of commercial campaigns from ideation to fruition.
• Developed and led production strategy to optimize creative potential. Additionally, forecasted costs and legal & SAG union ramifications of creative approaches.
• Structured and managed production partnerships: research, negotiate bids, and contract each component of the production process - filming, editing, visual effects, and finishing- to locate efficiencies, optimize client.
• Examined and analyzed trends in both traditional and non-traditional advertising.

New York, NY, US

• IBM--­­ Largest account within the global network.
• Key producer on IBM’s dedicated Filmed Content Production Team: collaborate with creative teams, account management, and digital production partners to bring scripted ideas to fruition.
• Outthink Campaign: partnered with the Executive Producer of IBM’s Filmed Content to launch the global rebrand of IBM’s cognitive business unit. Simultaneously, led creative exploration for the redesign of the Watson.
• Oversaw filmed content production for integrated media campaigns such as IBM US Open Sessions and Play: Sessions generated over a million views on YouTube, and Play tripled brand engagement on social media.
• In partnership with the Chief Production Officer, we established a new business model: Agile Video Production.
• Orchestrated the production and real time edit of 17 interviews in the first 3 days of Mobile World Congress Barcelona.

NYC, LA, US

New York, NY, US

• Lead producer- American Express’ Merchant Series: - Analyzed /consulted with account/creative teams on briefs throughout development. - Collaborated with director/editor and negotiated bids to optimize piece potential.
• Co-producer BMW’s 4-series Un4gettable Weekend: - Surprised two BMW super fans with the first ever 4 series for the weekend. - Served as the sole producer for the California shoot. - Supervised post-production of two.
• Producer for 3GT pre-roll and 5-series LCI TV commercials, crafted from assets in BMW’s stock footage library MediaPool.
• Sole producer of BMW’s Diesel radio campaign.
• Produced recordings for BMW’s celebrity voice over talent Chris Pine.

New York City, NY, US

Working with Integrated Media division produced corporate video introducing new ‘Amplified' tagline at annual Upfront meeting. Utilized video lifts in Aurasma augmented reality app and online for Amplified campaign promotion.

New York, NY, US

RolexProduced short videos for Rolex campaign to be featured in Golf Digest app.

New York, NY, US

• Brands: GE, J&J, Bank of America, Optum, Mars, PepsiCo, ExxonMobil, Campbell's Soup Company, Lowes, Red Stripe, NasonexHighlights:
• 2012 Summer Olympic Games—GE Healthyshare campaign, led production of four fully animated commercials which premiered during the Opening Ceremony and online for GE’s Pulse of the Games.
• J&J Rogaine—responsible for production and edit of celebrity commercial starring Bill Rancic.
• Mars—coordinated/negotiated celebrity talent for all BBDO foreign office requests for record/use of M&Ms candy characters in traditional and integrated campaigns.
• BBDO annual town hall meetings 2011 and 2012—produced and, along with creative teams, interviewed general employees and executive members on camera for use in kick-off videos.Responsibilities:
• Assisted Executive Producer on million dollar plus productions from bidding stage through post production for clients.

US

US

• Worked alongside the EVP and Manager of the International Marketing Department to manage accounts ranging from $2- 13 million—key accounts being Wal-Mart Canada and Loblaws.
• Updated weekly sales data of existing Canadian clients-- gathered and processed quantitative data in Excel for accounts such as Wal-Mart Canada and Loblaws.
• Acted as liaison between clients and internal departments-- dispensed and tracked technical documents between clients and internal departments within PBM to insure the timely launch of new products.
• Assisted in establishing clients in new and existing markets – facilitated in the creation of technical documents, legal agreements, product labels, and product formulations.
• Gathered information on trade regulations and market data for new ventures in Latin America, Europe, Asia, Africa and the Middle East.
• Only non-executive member involved in initial planning for new product placements in South East Asian markets— potential new ventures were projected to generate $5 million in additional annual revenue.

Englewood, CO, US

B.A., Economics

Economics, International Marketing

Education record