Danielle Mcfarlane Email & Phone Number

Vaughan, Ontario, Canada

Oakville, Ontario, Canada

• Presented marketing strategies, concepts & budgets to clients for approval • Daily client correspondence including client activity reports and regular meetings • Responsible for estimating, invoicing , preparing internal briefing documents and overall scope of work for various projects • Provided market intelligence internally to identify improvement areas • Ensured accurate and complete information was captured in the CRM system • Executed marketing and advertising programs; communicated and worked with clients, creative, production and outside suppliers to ensure that all project goals and objective were met

Mississauga, Ontario, Canada

Vaughan, Ontario, Canada

• Manage 3-4 ongoing/upcoming new home build communities including: Marketing collateral, pricing strategies, signage, print & digital advertising, website assets & updates, sales campaigns, direct mail campaigns, sales office maintenance, etc.• Create, implement and monitor $1-3 million marketing budgets for multiple communities within the overall fiscal budget• Monitor and analyze competitive information including: pricing fluctuations, standard feature comparison and market conditions• Plan and coordinate 3-5 homeowner and sales opening events per year• Manage 5 year Sales Projections & Business Plan for all GTA division communities • Collaborated with external Research Company to implement multiple focus groups and online surveys• Built strong relationships internally working with multiple departments and externally working with vendors and advertising agencies

Oakville, Ontario, Canada

• Managed and responded to customer calls and inquiries regarding community information and sales releases• Worked closely with all internal departments to ensure sales opening deadlines were on track • Reviewed all ad material received from external advertising agency prior to print and digital deadlines• Worked closely with VP of Marketing to implement effective pricing strategies and brand campaigns • Updated community website as needed including: pricing, promotions & overall messaging• Reviewed all invoices per community to ensure marketing budget was in line with the fiscal forecast• Supplied all sales and marketing collateral and legal documents to the community sales office prior to community grand openings

Oakville, Ontario, Canada

• Managed studio schedule and workflow throughout the agency (approx. 10-15 projects daily)• Organized production contact lists and shipping addresses for our clients• Increased organization of production quotes by creating a production estimate form and filing system for agency and vendors to follow• Conducted weekly status meeting with the entire agency regarding workload and status of upcoming material • Worked closely with the Creative Director to ensure upcoming projects are made aware with proper briefs • Managed the overall process throughout the entire agency (i.e there are proper quotes, estimates, production quotes and copy decks for each job)

South Korea

• Planned and implemented daily lessons • Chaired faculty meetings and seminars for teachers and parents• Created and implemented a Pre-school management program to organize classroom management amongst all faculty members• Consistently met deadlines • Frequently looked upon as a resource for coworkers and management and provided training for new teachers

Oakville, Ontario, Canada

• Maintained and strengthened relationships with publications and print companies • Increased the use of FTP with reluctant magazines as part of the company’s initiative to Go Green • Responsible for QA on all outgoing creative. Ensuring accurate content, placement and timely delivery of advertising materials• Coordinated and managed nearly all projects for Marketing, Research, Trade, Packaging, and Sales departments• Managed over 50 deadlines and projects per month

Oakville, Ontario, Canada

Bachelor, Marketing

Marketing Diploma, Marketing