Danielle Mcnulty, Mba Email & Phone Number

Waynesboro, Va, Us

New York, New York, United States

Create omni-channel marketing strategies and plans to achieve annual commercial targets, with a focus on product marketing. I have the pleasure of working with teams across the globe and serve as a liaison between the product development and commercial teams as we market new and existing products and features.

Charlottesville, Virginia Area

Created and executed on marketing strategies for global credentialing programs. Core focus was on the Certificate in Investment Performance Measurement (CIPM) Program, for which I created multi-channel marketing and advertising plans, then managed the execution and budget. Also responsible for web communications and candidate communications, both of which required extensive partnership with internal and external teams. Highly involved in transitioning to computer-based testing and corresponding… Show more Created and executed on marketing strategies for global credentialing programs. Core focus was on the Certificate in Investment Performance Measurement (CIPM) Program, for which I created multi-channel marketing and advertising plans, then managed the execution and budget. Also responsible for web communications and candidate communications, both of which required extensive partnership with internal and external teams. Highly involved in transitioning to computer-based testing and corresponding communications around the change, as well as global communications for the CFA Program during COVID-19. Show less

Charlottesville, Virginia Area

As Senior Marketing Manager, I managed both projects and the marketing/creative team. I built brand recognition and revenue for multiple accounts through a mix of traditional and digital marketing, SEO/SEM, advertising, promotions and public relations. I developed B2B and B2C marketing and communications plans for a variety of accounts, managed execution and analyzed results. Responsibilities included creating and managing integrated marketing campaigns across traditional and digital channels:… Show more As Senior Marketing Manager, I managed both projects and the marketing/creative team. I built brand recognition and revenue for multiple accounts through a mix of traditional and digital marketing, SEO/SEM, advertising, promotions and public relations. I developed B2B and B2C marketing and communications plans for a variety of accounts, managed execution and analyzed results. Responsibilities included creating and managing integrated marketing campaigns across traditional and digital channels: social, email, web, blog, advertising, PR and trade shows, as we all managing marketing budgets for several key accounts.Achievements:• Grew organic traffic 51%, referral traffic 49% and direct traffic 30% in one year for a scientific association client• Created and implemented healthcare client's marketing plans for two new product launches resulting in an 83% increase in revenue and 114% increase in completed orders in one year Show less

Harrisonburg, Va

Led the marketing team in support of corporate strategy and goals. The marketing team was responsible for building TSSi's brand, B2B sales leads and revenue through marketing, advertising, SEO/SEM, social media, promotions and public relations. The marketing team created and managed campaigns for lead generation (agency quoting web site) and revenue generation (retail web site) through multi-channel campaigns.Achievements:• Increased retail web revenue 88% and agency web quotes 30%… Show more Led the marketing team in support of corporate strategy and goals. The marketing team was responsible for building TSSi's brand, B2B sales leads and revenue through marketing, advertising, SEO/SEM, social media, promotions and public relations. The marketing team created and managed campaigns for lead generation (agency quoting web site) and revenue generation (retail web site) through multi-channel campaigns.Achievements:• Increased retail web revenue 88% and agency web quotes 30% year over year• Created a manufacturer’s advertising package to boost their presence and sales on TSSi’swebsite(s)• Created, printed and distributed five niche catalogs, from 40 to 180 pages, on an 18-month rotation – thereby decreasing overall print expenses and keeping materials relevant Show less

Waynesboro, Va

Riverbranch Studio provided marketing support to a diverse client base in central Virginia. Projects included web sites, marketing collateral, Power Point presentations, logo development and branding. Riverbranch developed solutions tailored to each client's marketing and budgetary needs.

Charlottesville, Virginia

The challenge: create a marketing department from the ground up. Results: Award-winning marketing, brand-building communications, public relations, event planning, and proposal design. In 2008, I began assisting with business development, and developed relationships with clients and referral sources to ensure a position in negotiated and bid projects.

Charlottesville, Virginia

Created capital campaigns, advertising and marketing campaigns, logo development, branding and collateral for a variety of local and regional clients. Won numerous awards for work through the American Marketing Association and the American Institute of Graphic Arts.

Master'S Degree, Business Administration And Management, General

Activities and Societies: Beta Gamma Sigma

Bfa, Communication Arts & Design