Medicare Program Manager, Marketing And Communications
Current• Medicare Subject Matter Expert• Demonstrates leadership by effectively guiding and coordinating team efforts, fostering strong team relationships, and providing motivational leadership.• Inspired and led the marketing team to complete a 4-month project in just 2 months through effective motivation and strategic management. • Facilitates the overall strategy development of the Annual Enrollment Period (AEP) to align with the company’s brand, goals, and mission, resulting in the most successful campaign in three years.• Maintains knowledge of and implements compliance regulations for the Medicare Communications and Marketing Guidelines established by the Centers for Medicare & Medicaid Services.• Revitalized a direct mail campaign through strategic reconstruction, crafting two high-performing mail pieces that surpassed previous benchmarks.• Manages over 200 documents and 10 marketing outlets including direct mail and digital advertising for AEP and Special Enrollment Period (SEP).• Manages an $8 million budget with precision and strategic financial oversight.• Initiates and implements multiple process improvements for enhanced efficiency and effectiveness.• Defines and implements mailing list parameters to optimize target audience reach.• Utilizes analytics for data-driven development of marketing campaign strategies.• Collaborates with the communications team to create educational and engaging member materials to drive retention efforts.• Works with departments to establish and enforce streamlined processes for review and approval across multiple areas.• Has a working knowledge of CRM systems, including Salesforce.• Manages end-to-end production and distribution of regulatory documents (Annual Notice of Changes and Evidence of Coverage).
